Nellymoser and NeoMedia Announce a Complete Solution for Migrating from Microsoft Tag to Other Activation Technologies
December 12 2013 - 1:08PM
Business Wire
Nellymoser and NeoMedia Technologies, Inc. (OTC BB:NEOM)
announced today a solution that will allow a seamless migration
from Microsoft Tag (“Tag”) to other forms of mobile activations
such as QR codes, watermarks, and image recognition (IR). Similar
to QR codes, Microsoft Tag is a technology for triggering
activations from traditional or digital media, including print.
Since Tag is being discontinued by Microsoft, customers looking
for new or alternative solutions to migrate their codes now have a
choice. Microsoft Tag, which held an 84% market share in the Top
100 magazines in 2010, has been eclipsed by QR codes, which
comprised 68% of all mobile activations in 2012.
The joint solution by Nellymoser and NeoMedia presents brands,
publishers, and agencies with options to migrate from Tag to a wide
range of activation technologies such as QR, other 2D codes, or
watermarks. The migrated content can be scanned with the free
NeoReader® app or a branded companion app using a built-in
universal scanner. Robust analytics and end-to-end client-specific
options are some of the joint solution’s benefits. Incentive offers
are in place until March 31, 2014.
“Nellymoser has been the go-to company for innovative print to
mobile experiences driven straight-off-the page for both magazine
editorial programs and advertising,” said Laura Marriott, Chief
Executive Officer of NeoMedia. “Our partnership - between two of
the industry’s pioneers and leaders in mobile marketing - allows us
to offer a complete solution based on best practices gathered from
both companies’ expertise.”
“Neomedia is one of the earliest QR companies with the most
complete 1D and 2D scanning capabilities. Their large services
install base is backed by solid IP ownership," said John
Puterbaugh, EVP and Chief Digital Officer of Nellymoser. “Together,
the companies offer publishers easy-to-implement and market-proven
solutions for moving beyond Microsoft Tag.”
About NeoMedia
NeoMedia Technologies, Inc. (http://www.neom.com) is the pioneer
in QR and mobile barcode technology and infrastructure solutions
that enable the mobile barcode ecosystem worldwide. Its solutions
have transformed approximately 40 million mobile devices with
cameras across 193 countries into barcode scanners, enabling a
range of practical and engaging applications.
About Nellymoser
Nellymoser (www.nellymoser.com), a mobile marketing and
technology company founded in 2000 and headquartered in Boston,
creates mobile companion apps and cross-media campaigns. These
campaigns are triggered using smartphones via multiple activation
points placed in editorial content, advertisements or on product
packaging. The result is instant multimedia, interactive and
up-to-date content designed to deliver consumer engagement, foster
brand loyalty, and drive revenue for clients. Nellymoser’s
customers include leading publishers, retailers, and brand
advertisers.
NellymoserJennifer Bergin, 212-782-7857Vice President
Marketingjennifer.bergin@nellymoser.comorNeoMediaCandace
Vadnais, 303-546-7946Public Relationspress@neom.com
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