NeoMedia Releases Details of IP Program with Participation from Major Global Brands
October 16 2013 - 8:00AM
Business Wire
Mobile barcode pioneer and innovator expands
use of its technology through IP licensing initiatives
NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in
global mobile barcode management solutions, today announced details
of its IP licensing initiatives around the mobile barcode
ecosystem. NeoMedia has now enabled many of the world's most
prominent brands to use advanced QR codes through internal
development or third parties that are not licensed to NeoMedia’s
patents.
NeoMedia runs an operational business around mobile barcode
creation, resolution and management through its products NeoSphere™
and QodeScan™ as well as a barcode reader, NeoReader®. NeoMedia has
also been the enabler of innovation and commerce by leading the
development of an IP portfolio of over 60 patents in the mobile
barcode ecosystem. In licensing its IP and making end-user licenses
available, NeoMedia is able to support companies that prefer
multiple suppliers or internal development, plus offer control over
technologies that directly interact with consumers.
NeoMedia’s IP and barcode services have powered mobile marketing
campaigns by the world’s most recognizable consumer brands,
including the leaders in technology, science, food and beverage,
consumer packaged goods, automotive and financial services. As of
September 30, NeoMedia had more than 4,000 active customers using
its QR creation services. Its barcode reader, NeoReader, has 40+
million installations and is currently rated 4.5 stars in both
Apple App Store™ and Google Play™.
As a result of widespread acceptance of its patented technology
in the mobile barcode industry, NeoMedia retained Global IP Law
Group, one of the top firms specializing in IP strategy, in
September 2011 to assist NeoMedia in developing its licensing
program. According to Global IP Founder David Berten, “Many brands
have recognized the value of QR Codes that use techniques covered
by NeoMedia’s patents and they do not want to be using systems that
violate NeoMedia’s rights. The majority of NeoMedia’s licensing
efforts have been achieved without the need for litigation and
NeoMedia is conducting its licensing program responsibly.”
“NeoMedia is an industry pioneer and innovator in the QR space
and has some of the best solutions in the industry for barcode
creation and scanning,” said Laura Marriott, CEO, NeoMedia. “We
always welcome the opportunity to work with new companies for our
services, but also recognize that some companies want internal
solutions or simply prefer to work with a different vendor. Both
our services and licensing program enable these choices.”
A partial listing of NeoMedia’s recent IP licensees can be found
on its website. If you are active in the mobile barcode space and
interested in discussing a license to NeoMedia’s patents, contact
Alex Debski at Global IP Law Group at adebski@giplg.com. If you are
interested in using NeoMedia’s services for your barcode
initiatives, contact sales@neom.com.
About NeoMedia
NeoMedia Technologies, Inc. is a pioneer in QR and mobile
barcode technology and infrastructure solutions that enable the
mobile barcode ecosystem worldwide. Its solutions have transformed
approximately 40 million mobile devices with cameras across 193
countries into barcode scanners, enabling a range of practical and
engaging applications. With its suite of products, services and
extensive IP portfolio, NeoMedia is able to offer customers a
comprehensive end-to-end mobile barcode solution. NeoMedia’s
current customers include international brands, agencies and
handset manufacturers. The company also has a growing portfolio of
patent licensees including Microsoft and Kraft Foods Group, Inc.
Learn more at www.neom.com or one of
our online destinations: Facebook, LinkedIn, Twitter, and,
Pinterest.
US:NeoMedia PRCandace Vadnais, +1
303-546-7946press@neom.comorUK:Liberty Comms LimitedJen Hibberd,
+44 207 751 4444jhibberd@libertycomms.com
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