Heineken Acquires Peruvian Brand Tres Cruces, Signs Distribution Deal
September 09 2020 - 12:49PM
Dow Jones News
By Adriano Marchese
Heineken Holding N.V. said Wednesday that it has acquired
Peruvian beer brand, Tres Cruces and entered into a local
distribution partnership.
The Dutch brewer said that the acquisition of the local beer
brand Tres Cruces will be coupled with the incorporation of its
local operating team in Lima.
Heineken said it has also entered into a strategic partnership
with AJE Group. AJE will provide Heineken with a route-to-market
and distribution network in Peru, and will act as its local sales
and distribution partner in the country.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
September 09, 2020 12:34 ET (16:34 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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