Music of My Life, Inc. (OTC Pink: MYLI) Positioning Itself as a Takeover Candidate by a Major
March 27 2018 - 6:40AM
InvestorsHub NewsWire
Music of My Life, Inc.
(OTC
Pink: MYLI) Positioning Itself as a Takeover Candidate by a
Major
Miami, FL -- March 27, 2018 --
InvestorsHub NewsWire -- EmergingGrowth.com, a leading
independent small cap media portal with an extensive history of
providing unparalleled content for the Emerging Growth markets and
companies, reports on Music of My Life, Inc. (OTC Pink:
MYLI).
“As a legacy brand, we have traditionally, and continue to this
day, to deliver content via AM, FM and HD radio stations across the
U.S. However, our recent foray into online delivery, has unlocked
much-needed growth,” said Mr. Angell.
MYLI may
not be at these levels much longer.
See the Full Report and other Press Release on Music of My Life,
Inc. (OTC
Pink: MYLI) on EmergingGrowth.com
http://emerginggrowth.com/?s=MYLI
Music of My Life, Inc.’s (OTC Pink: MYLI) terrestrial stations
reach 10 of the top 40 radio markets in the U.S., covering more
than 30-million POPS, and more than a half-million listeners a
month.
At the heart of
MYLI’s model is a content strategy that has kept the brand alive
and popular for 40 years. “The fact that we are a legacy brand
speaks to our ability to create user stickiness and keep our
listeners tuned-in. This can only happen if the content is uniquely
great,” ventured Angell.
“The secret has always been to use famous people as DJ’s. The
audience identifies with their favorite celebrity, and when they
hear them on the radio, they feel as though the person is in the
room, or in the car with them. It’s that personal connection with a
celebrity that only radio can offer, and it’s sustained Music of
Your Life for 40 years,” said Angell. “We’re currently reaching out
to a wide list of celebrities from television, music and the movies
to host their own music shows, a Comedy Channel, and world class
athletes to host a new Sports Channel”, adding, “Our primary
revenue growth model is based on converting these celebrities’
social media followers into subscribers.”
He continued that the company is also exploring the deployment of
live, uncensored streaming video with live call-ins. “Our listeners
are already fiercely loyal, and we are keen on rewarding this
loyalty through these continual improvements,” he said.
If the company is able to convert 5% of its approximately
500-thousand terrestrial listeners into subscribers—which it is
more than capable given the user stickiness and high discretionary
income of its target audience—it could net 25,000 subscribers
paying $5.00 per month, within a year. Add to that, the number of
social media conversions added with each new celebrity DJ, and the
numbers begin to add-up quickly.
Acquisition target
An undervalued broadcaster with strong revenue growth potential,
low delivery costs due to online streaming and an ingenious content
strategy is likely to pop up on the radar of larger players in the
sector.
This makes MYLI a potential acquisition target, underlining the
prospect of exciting gains for its shareholders.
An ingenious content strategy that leverages on popular celebrities
to create a unique user experience is what transforms ordinary
radio stations into enduring brands—something MYLI has successfully
achieved if its 40th year anniversary is anything to go
by.
Tellingly, Sirius XM has realized that their growth is also
strongly linked to Howard Stern, underscoring the role of celebrity
presenters and DJ’s in creating user stickiness and growing
subscriptions. In a 2016 interview with CNBC, Sirius
XM CEO, Jim Meyer, noted that: “Howard has never been better,” and
talked at length about him, underscoring the central role celebrity
DJ’s and presenters play in the success of broadcasters.
“We are essentially riding on the same business model as Sirius XM,
except that we dropped satellite delivery as it is extremely
expensive, has transmission issues, and expensive end-user costs,
compared to Internet delivery which is in your pocket, your car, in
your home speaker, on your desktop, it’s everywhere,” noted Angell.
This similarity with the largest player in radio strengthens MYLI’s
case as an acquisition candidate.
Conclusion
In mid-2017, Sirius
XM acquired a 20% stake in Pandora (NYSE: P) for $480 million, making it one
of the biggest deals in the radio space in the recent past. The
deal was not a full scale merger, but is expected to give Sirius XM
a footing in the online streaming space. This means that Sirius XM
is still hungry for a bigger piece of the online streaming pie,
increasing the likelihood that it may be actively hunting for
another deal in this space.
The limitation with a player like Pandora is that its greatest
strength is online streaming, which is simply a delivery platform
and not the product per se. The magic sauce is the content, and
this is an area where players like Pandora and Spotify (NASDAQ:
SPOT), lack a distinct competitive advantage. (Spotify is currently pursuing a
direct listing on the NYSE, meaning no new shares will be
created as its sole aim is to create liquidity for existing
shareholders).
Both Pandora and Spotify leverage on algorithms that analyze user
behavior to dictate which content they deliver. They don’t create
content themselves. While the algorithms get it right most of the
time, as shown by the millions of subscribers they have, they
cannot create user stickiness in the same way celebrity DJs do. In
contrast, celebrity DJs and unique, well-produced content creates
loyal subscribers who rarely discontinue subscriptions, making this
a better business approach since it enhances predictability and
eases financial and operational planning.
This means that legacy brands such as MYLI may easily become the
next big acquisition targets in the radio space in next couple of
years. The stock is currently undervalued given its $1 million
revenue potential from subscriptions over the next year vis-à-vis
its less than $0.5 million market cap. Getting in at ground zero
before revenue growth explodes or suitors line up for a deal
(whichever comes first) is a great way of increasing the likelihood
of market-beating returns.
MYLI may
not be at these levels much longer.
See the Full Report and other Press Release on Music of My Life,
Inc. (OTC Pink: MYLI) on
EmergingGrowth.com
http://emerginggrowth.com/?s=MYLI
Other Companies in the news and featured on
EmergingGrowth.com
Andiamo Corp.
EmergingGrowth.com released cornerstone content on Andiamo Corp.
(OTC
Pink: ANDI) amidst of its high climbing run titled, “Andiamo
and the $100 Million Pipe Dream”. View the article
here: https://emerginggrowth.com/andiamo-otc-pink-andi-100-million-pipe-dream/
It turns out our analysis was correct as the model is unsustainable
as projected. Shares have given back almost 75% of its gain
as they continue to slide, and ultimately crossed the lower line of
the Bollinger Band at the close yesterday.
Have a look at Music of My Life, Inc. (OTC
Pink: MYLI). This is the longest running syndicated music
radio network in the world, trading at a market cap of just over
$300,000.00, while positioning itself as a takeover candidate for a
major in the space.
DSG Global, Inc.
March 15th, marked a good day for DSG Global, Inc.
(OTC
Pink: DSGT) as shares traded higher at the open based on news
of its first order, before giving back 50% of its gains towards the
close. The stock noticed its first rebound during the last two
trading days with shares closing up 40% yesterday and ultimately
crossing the daytraders SMA – 5 and more confirmed SMA – 20.
Typically, stocks give back 50% of their run prior to another and
traditionally DSG has seen 2-3 day max runs before a pull
back.
Keep an eye on Music of My Life, Inc. (OTC
Pink: MYLI). In mid-2017, Sirius XM acquired a 20% stake
in Pandora (NYSE: P) for $480 million, making it one
of the biggest deals in the radio space in the recent past.
MYLI can be the next winner in the space.
RBID.com, Inc.
With no news or disclosure to speak of on OTCMarkets.com since
2007, stop-sign company RBID.com, Inc. (OTC Pink: RBID) shares
exploded over the past two trading sessions up almost 700%.
Now we’ve seen this before. Either the company puts some new
information into the market, or it crashes and burns.
Check out the article on Music of My Life, Inc. (OTC Pink: MYLI)
here: http://emerginggrowth.com/music-of-your-life-otc-pink-myli-this-legacy-brand-could-be-next-big-acquisition-target-in-25-billion-u-s-online-radio-industry/
Transforming its model to become a takeover candidate can benefit
all of its shareholders.
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