LiveWire Ergogenics, Inc. Announces National Television Advertising Campaign Titled "Start You Up"

YORBA LINDA, CA--(Marketwired - May 28, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) announced today the company has signed a national advertising agreement with Adaptive Media, Inc. to provide 100,000 thirty (30) second commercial spots to be shown on over 132 cable television systems. This advertising package will introduce LiveWire Energy chews to millions of consumers with fan-developed content showing how LiveWire helps "Start You Up."

LiveWire commercials will be shown on the most watched cable television networks including: ESPN, CNN, FOX News, Discovery Channel, SPIKE, AMC, TBS, Lifetime, A&E, Comedy, TV Land, Nickelodeon, Travel Channel, ESPN 2, USA, HLN, BET, MTV, SyFy, TLC, TNT, and FX.

Bill Hodson, Chief Executive Officer of LiveWire Ergogenics, stated, "The 'Start You Up' campaign is an important step for LiveWire to support our aggressive expansion plans as we continue to increase our nationwide footprint. The time is now for us to launch an integrated, national advertising campaign to introduce America to fantastic benefits of LiveWire Energy chews. In addition to tagging the ads with the names of retail stores where the product is available, we will also invite consumers to LiveWireEnergy.com to purchase our products. We expect to drive sales and significantly raise awareness of the LiveWire brand by launching this major campaign. Delivering 100,000 ad spots to 900,000 households is a very exciting development for the company."

Michael Heil, CEO of Adaptive, commented, "We will run the 30-second spots before approximately 900,000 households and campus residents across 40 states. We will also use our social media initiatives, including Twitter and YouTube, to raise LiveWire brand awareness."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews LiveWire Energy™ chews are manufactured in Yorba Linda, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B-vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ Chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-'n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com

About Adaptive Media, Inc., formerly Praebius Systems, Inc. (PINKSHEETS: PRCM), Adaptive Media is a digital media and video communications services company which provides quality advertising inventory to the foremost major cable TV networks by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. Currently Adaptive trades under the symbol of Praebius Communications, Inc. (PRCM) while it awaits approval of a symbol change. Adaptive Cable TV division has been in business since 1984 the media based companies went public in April of 2014 by merging into Praebius.

For additional information: Email: info@livewireenergy.com Facebook: http://www.facebook.com/LiveWireEnergychews Twitter: http://twitter.com/#!/EnergyChews Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

INVESTOR RELATIONS CONTACT Carmel Advisors 877-412-3025 Email: Email Contact

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