Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV:
LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF), a health-tech
company that leverages advancements in science and technology to
build breakthrough companies that transform human wellness, today
announced an initiative to raise public awareness of Lifeist and to
promote the sale of Mikra products.
Engagement of FMW Media
Works
FMW Media Works’ New to The Street TV will
feature Lifeist on its national and international syndicated
television program with management introducing the Company to TV
anchors and viewers. The series will span twelve months and
will follow the Company’s wellness journey and showcase wellness
products emerging from its wholly owned subsidiary Mikra, Cellular
Sciences Inc. (“Mikra”), including its new novel cellular
therapeutic compound, CELLF™ and upcoming athletic-focused,
cellular product in collaboration with six-time MLB All-Star and
Olympic Bronze medalist, Jose Bautista.
FMW Media Works will produce and broadcast
the show and commercial ads across all New to The Street syndicated
televised platforms on Newsmax (50 million households reached), FOX
Business Network (95 million households reached), and Bloomberg TV
(124 million households reached). All broadcasted shows will stream
for 18 months on the New to The Street website,
www.newtothestreet.com.
“We are very excited to start working with FMW
Media, increasing public awareness of Lifeist and Mikra products to
a new, broader audience,” stated Meni Morim, Lifeist Wellness,
Inc.’s CEO.Engagement of Oak Hill Financial
Inc.The Company announced today that it has engaged Oak
Hill Financial Inc. ("Oak Hill") to provide targeted investor
outreach and capital markets advisory services to the Company
pursuant to a services agreement between the parties (the "Services
Agreement").
Under the terms of the Services Agreement, the
consideration payable by Lifeist to Oak Hill for the provision of
the services during the initial six months of the term of the
Services Agreement, being approximately $72,000 plus applicable
taxes, and thereafter rolling to a monthly term terminable on 30
days notice at $12,000 per month plus applicable taxes. In
addition, the Company intends to issue 250,000 options (the
"Options") at the next available grant date, at an exercise price
equal to the closing price per Company share on the TSXV on the day
before the grant date, with the options vesting quarterly in four
equal tranches and vested options expiring 24 months from the grant
date irrespective of the status of the Services Agreement. The
issuance of the Options is subject to the approval of the Board and
is subject to the limitations provided by the Company’s stock
option plan and TSXV policies.
Oak Hill currently has no direct or indirect
interest in the securities of the Company, or any right or intent
to acquire such an interest (except for the Options to be
granted).
The engagement of Oak Hill as an investor
relations service provider of the Company remains subject to
approval of the TSXV.
“Oak Hill shares our passion for the mission
behind our core business,” said added Meni Morim. “I’m confident in
their team’s abilities to help us achieve our market-based
goals.”
About Lifeist Wellness Inc.Sitting at the
forefront of the post-pandemic wellness revolution, Lifeist
leverages advancements in science and technology to build
breakthrough companies that transform human wellness. Portfolio
business units include: CannMart, which operates a B2B wholesale
distribution business facilitating recreational cannabis sales to
Canadian provincial government control boards; CannMart Labs, a BHO
extraction facility for the production of high margin cannabis 2.0
products; the CannMart.com marketplace, which provides U.S.
customers with access to hemp-derived CBD and smoking accessories;
Australian Vapes, Australia’s largest online retailer of vaporizers
and accessories; Findify, a leading AI-powered search and discovery
platform; and Mikra, a biosciences and consumer wellness company
seeking to develop innovative therapies for cellular health.
Information on Lifeist
and its businesses can be accessed through the links
below:www.lifeist.comwww.cannmart.comwww.australianvaporizers.com.auwww.wearemikra.comAbout
FMW Media:FMW Media operates one of the longest-running
U.S. and international sponsored and syndicated Nielsen rated
programming TV brands, “New to The Street” and its blockchain show
“Exploring The Block.” Since 2009, these brands have run
biographical interview segment shows across major U.S. television
networks. The TV platforms reach over 540 million homes in the U.S.
and international markets. FMW’s New to The Street / Newsmax TV
broadcasting platform airs its syndication on Sundays at 10 -11 AM
ET. FMW is also one of the nation’s largest buyers of linear
television long and short-form -
https://www.newsmaxtv.com/Shows/New-to-the-Street &
https://www.newtothestreet.com/.
About Oak Hill
FinancialOak Hill Financial is a leading Canadian
marketing and distribution firm, focused on IIROC retail brokerage
networks, servicing both asset managers and public companies. Oak
Hill Financial’s experienced team of former asset management
wholesalers, research analysts and capital market professionals
specializes in building credibility for their clients to a network
of over 10,000 Canadian IIROC retail brokers and over 300 North
American funds.
Contacts
Lifeist Wellness Inc.Meni Morim, CEOMatt
Chesler, CFA, Investor RelationsPh: 647-362-0390Email:
ir@lifeist.com
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release or has in any way approved
or disapproved of the contents of this press release.
Forward Looking Information
This news release contains “forward-looking
information” within the meaning of applicable securities laws. All
statements contained herein that are not historical in nature
contain forward-looking information. Forward-looking information
can be identified by words or phrases such as “may”, “expect”,
“likely”, “should”, “would”, “plan”, “anticipate”, “intend”,
“potential”, “proposed”, “estimate”, “believe” or the negative of
these terms, or other similar words, expressions and grammatical
variations thereof, or statements that certain events or conditions
“may” or “will” happen.
The forward-looking information contained
herein, including, without limitation, statements related to the
services to be provided FMW Media Works and Oak Hill are made as of
the date of this news release and is based on assumptions
management believed to be reasonable at the time such statements
were made, including, without limitation, the Company’s ability to
obtain TSXV approval for Oak Hill’s appointment, as well as other
considerations that are believed to be appropriate in the
circumstances. While we consider these assumptions to be reasonable
based on information currently available to management, there is no
assurance that such expectations will prove to be correct. By its
nature, forward-looking information is subject to inherent risks
and uncertainties that may be general or specific and which give
rise to the possibility that expectations, forecasts, predictions,
projections or conclusions will not prove to be accurate, that
assumptions may not be correct and that objectives, strategic goals
and priorities will not be achieved. A variety of factors,
including known and unknown risks, many of which are beyond our
control, could cause actual results to differ materially from the
forward-looking information in this press release. Such factors
include, without limitation: the failure to obtain TSXV approval
for Oak Hill’s engagement. Additional risk factors can also be
found in the Company’s current MD&A and annual information
form, both of which have been filed under the Company’s SEDAR
profile at www.sedar.com. Readers are cautioned not to put undue
reliance on forward-looking information. The Company undertakes no
obligation to update or revise any forward-looking information,
whether as a result of new information, future events or otherwise,
except as required by applicable law. Forward-looking statements
contained in this news release are expressly qualified by this
cautionary statement.
Source: Lifeist Wellness Inc.
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