TORONTO, Aug. 12, 2019 /CNW/ - Spin Master Corp.
(TSX: TOY; www.spinmaster.com), a leading global children's
entertainment company, announced today, the acquisition of the
international Hedbanz intellectual property (IP) and the launch of
an all new Hedbanz App.
Spin Master originally acquired the rights to Hedbanz for the US
and Mexico in 2011 and the quick
question game of "What Am I" has become one of the most successful
titles within Spin Master's portfolio of hundreds of games ever
since. The recent acquisition secures Spin Master the global IP,
and ability to sell, market and license for further penetration
into markets presently under license, as well as expansion into new
territories.
"We are excited to continue to grow the Hedbanz portfolio and
introduce this new interactive app to families and friends to
further enhance their gaming experience," said Elizabeth LoVecchio, VP Marketing, Spin Master
Games. "Spin Master's continued growth in the games category, with
recent acquisitions, innovative partnerships, and unique IP titles
has established us as the second-largest games company in the
U.S."
Currently sold in more than 40 markets around the world, Hedbanz
and its local language titles have been one of the top selling
children's games in France, the
UK, Italy and Australia for more than 15 years. The
classic, rapid-action family game, promotes the development of
deductive reasoning and problem-solving skills in a fun and
thrilling way.
Spin Master is taking the Hedbanz craze to the next level with
the launch of the Hedbanz App. Families can add even more fun
by putting a face filter on players to turn them into the card on
their head. The wacky face filters transform players into a dog,
cookie, elephant, etc. that can be shared with family and friends.
This added, interactive element brings extra fun to the fast-paced,
laugh inducing game.
"The timing of this strategic acquisition for our powerhouse
brand Hedbanz, is serendipitous," said Anton Rabie, Co-Founder and Co-CEO, Spin Master.
"With the opening of our new Long Island City office and the
addition of many talented games industry experts to our team, we
are creating an epicenter for Spin Master Games. We're working hard
to bring adults, kids and families the best game experience."
The Hedbanz App is available for download on The App Store
and Google Play. The Hedbanz Board Game is available at major
retailers for a suggested retail price of $15.99.
For more information follow us on Instagram
@spinmastergames and follow the hashtag #gamesquad.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global
children's entertainment company that creates, designs,
manufactures, licenses and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands including Zoomer®,
Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW
Patrol®. Since 2000, Spin Master has received 103 TIA Toy of The
Year (TOTY) nominations with 30 wins across a variety of product
categories, including 13 TOTY nominations for Innovative Toy of the
Year. To date, Spin Master has produced nine television
series, including the relaunched Bakugan: Battle Planet and current
hit PAW Patrol, which is broadcast in over 160 countries and
territories globally. Spin Master employs over 1,800 people
in countries around the world including Canada, United
States, Mexico,
France, Italy, United
Kingdom, Russia,
Slovakia, Poland, Germany, Sweden, the
Netherlands, China,
Hong Kong, Japan, Vietnam and Australia.
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SOURCE Spin Master