As the Official Bank of TIFF, RBC is set to
deliver engaging and impactful experiences to TIFF audiences this
year with special screening spots for local front-line workers,
live musical performances by emerging Canadian talent, and the
continuation of the RBC Women in Film series
TORONTO, Sept. 10, 2020 /CNW/ - In recognition of the
vital role the arts play in enriching the lives of Canadians, RBC
has made investing in the arts community a longstanding priority.
For over a decade, RBC has partnered with TIFF and brought unique
and highly anticipated events and activations to the festival –
including RBC House, a hot-stop staple in the city over the last
three years, for film parties and celebrity sightings. With a newly
reimagined festival taking place this year, RBC has pivoted how
they "physically" show-up, shifting the focus from the glitz and
glamour to spotlighting community heroes, amplifying rising talent,
and bringing people together in new ways.
From September 10 to 19, film fans
and RBC Avion® Visa* cardholders, courtesy of Visa, can
expect a high-quality viewing experience of world premieres and
Canadian features at the RBC® Lakeside Drive-In at
Ontario Place. RBC is enhancing the socially distanced drive-in
experience with live performances ahead of each premiere by
thriving new artists involved with the First Up with
RBCxMusic program, including Devontée, Jeremie Albino, Sylo Nozra, Cat Clyde,
Luna Li, and more. This mentorship
program provides both financial support to artists who have faced
challenges from the COVID-19 pandemic as well as networking, career
development, and performance opportunities.
"This year, we have pivoted our initiatives to shine a special
spotlight on the frontline workers and community heroes whose
tireless efforts have kept us safe during these unprecedented
times," said Mary
DePaoli, Executive Vice-President and Chief Marketing
Officer, RBC. "While the 2020 Festival will look different, the
foundation of our support for TIFF is unwavering – celebrating
films, filmmakers, and the unique, diverse voices who help bring
stories to the screen."
RBC will also celebrate local COVID-19 community heroes
throughout the festival with a "Best Seats in the House" campaign
that provides exclusive experiences to those whose selfless
contributions continue to make our families and communities safer
during these challenging times. A promotional contest was launched
with Narcity Canada where Canadians were
encouraged to nominate frontline workers who deserve a lively night
out/night off during one of the most anticipated events in the
city.
In recognition that more tangible support was needed to champion
female voices in the entertainment industry, RBC partnered with
TIFF's Share Her Journey initiative to launch the RBC Female
Creator Initiative in 2017, a pledge to help increase
participation, skills and networking opportunities for women behind
and in front of the camera. In 2019, RBC launched the Women in
Film series – an initiative specifically designed to spotlight
the contributions made by women in the arts. The video series
featured empowering and inspiring Canadian women directors sharing
their personal journeys. This year, to continue building on this
important movement, the campaign will once again celebrate
extraordinary filmmakers and their notable accomplishments
including, Sasha Leigh
Henry, V.T.
Nayani, Jennifer
Podemski and new to the
series, Jennifer
Liao.
RBC is proud to support filmmakers, actors, and artists at every
stage of their careers. From emerging to established to legacy, RBC
is pleased to announce these initiatives to ensure the arts are
supported and promoted throughout communities across the
country.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 86,000+ employees who bring
our vision, values and strategy to life so we can help our clients
thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our 17 million clients in Canada, the U.S. and 34 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
ABOUT TIFF
TIFF is a not-for-profit cultural
organization whose mission is to transform the way people see the
world through film. An international leader in film culture, TIFF
projects include the annual Toronto International Film Festival in
September; TIFF Bell Lightbox, which features five cinemas, major
exhibitions, and learning and entertainment facilities; and
innovative national distribution program Film Circuit. The
organization generates an annual economic impact of $189 million CAD. TIFF Bell Lightbox is
generously supported by contributors including Founding Sponsor
Bell, the Province of Ontario, the Government of Canada, the City of
Toronto, the Reitman family (Ivan
Reitman, Agi Mandel and
Susan Michaels), The Daniels
Corporation and RBC. For more information, visit tiff.net.
To view the Women in Film trailer, please click here or visit
RBC on social media.
*Trademark of Visa
Int., used under license.
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SOURCE RBC