New Healthcare Advantage program supports
physicians and dentists from medical school through to
retirement
TORONTO, Aug. 27, 2019 /CNW/ - Today, RBC Healthcare
announced the launch of RBC Healthcare Advantage, a
membership program designed to specifically support healthcare
professionals at all stages of their careers. The Advantage
and Advantage Pro memberships recognize the unique needs of
healthcare professionals by combining RBC products and services
with access to exclusive benefits and customized rewards and
solutions to support their practices and personal lives.
After more than a decade serving healthcare professionals, RBC
formally introduced RBC Healthcare last year to further enhance
offerings and drive unique benefits for the healthcare
community.
"We've been working closely with healthcare professionals for
many years which has provided us insight into how their needs
change throughout their careers. RBC Healthcare was built on a core
foundation to address their evolving personal and professional
needs," says Niranjan Vivekanandan,
Vice-President, RBC Healthcare. "Recognizing the pivotal milestones
and challenges that healthcare professionals face, we've also
established a curated offering of educational and thought
leadership content specifically for this community of
practitioners."
Physicians work in an environment that often involves navigating
administration, managing front office staff and maintaining their
credentials through continuing medical education. These demands
contribute to long hours and can make it difficult to establish a
reasonable work-life balance. And challenges for healthcare
professionals begin in their very early professional days with the
reported median debt for graduates sitting at $100,0001.
With solutions to support their personal and business needs
ranging from everyday banking, business banking, investment
solutions and more, RBC Healthcare equips healthcare professionals
with tailored tools and advice when and how they need it most. The
program also provides customized offers including bonus reward
points for medical membership fees, preferred rates for investments
and business banking, and even a discounted healthy meal delivery
service.
"Burdensome debt and unsustainably long hours shouldn't be the
cost of practicing medicine for today's healthcare professionals,"
adds Vivekanandan. "Most healthcare professionals graduate without
knowledge of the unique and complex financial requirements that
they will experience throughout their careers. They spend their
days caring for our communities – all while struggling to pay down
loans, learning how to run a business and managing their own
personal and family lives. RBC meets their core needs for both
their personal and professional lives with convenient access to
over 500 Healthcare Specialists who provide tailored financial
advice and solutions to support them at every life stage."
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https://afmc.ca/sites/default/files/2018%20AFMC%20GQ_English.pdf
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About RBC Healthcare
RBC Healthcare was created to
address the needs throughout all life stages of a healthcare
professional and is based on three key pillars:
- Dedicated financial solutions with exclusive membership
program: the Advantage plan, designed for students,
residents and new-to-practice professionals and Advantage
Pro plan, designed for established practicing
professionals
- Customized perks and rewards that are uniquely developed for
their needs
- An ecosystem of practice solutions to assist healthcare
professionals in establishing and running their practices
RBC Healthcare Advantage is now available to
eligible healthcare professionals who join or are already banking
with RBC, including medical students and dentists. To learn more,
visit rbc.com/healthcare.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 86,000+ employees who bring
our vision, values and strategy to life so we can help our clients
thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-sustainability.
SOURCE RBC