New Animated Kids Series is Based on the Popular
Monster Jam Franchise
Nelvana Also Appointed Exclusive Merchandising
Representative for Existing Monster Jam Brand in Canada and France
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TORONTO, May 19, 2022 /CNW/ - Nelvana, a
world-leading international producer, distributor and licensor of
children's animated and live action content, has teamed up
with Feld Entertainment to develop a new animated
action-adventure kids series, Monster Jam Gears &
Galaxies (working title), based on the epic Monster
Jam franchise (52x11mins). Through the deal,
Nelvana will not only distribute the new series but will also
represent global merchandise licensing of this series, and
exclusively represent the existing Monster Jam brand in
Canada and France.
"Partnering with Feld Entertainment gives us the opportunity to
delve into the adrenaline-fueled arena of monster trucks loved by
families around the globe," said Pam
Westman, President of Nelvana. "At Nelvana, we are always
looking for unique characters and stories that have international
appeal and can drive a successful merchandise program, and Monster
Jam checks all the boxes! We're looking forward to engaging with
existing fans and bringing in new fans to the edge-of-your-seat
entertainment of Monster Jam."
In the new series, amazing Monster Jam trucks travel through the
universe to rescue "boosters" (working name) – playful, plug-in
robots that give the trucks extraordinary abilities – but the race
is on! They have to rescue those boosters before they fall into the
wrong hands.
"We continue to expand Monster Jam beyond the live event into
more content and consumer touchpoints as our global audience
grows," said Kenneth Feld, Chair
& CEO of Feld Entertainment. "Together with Nelvana, we are
introducing a new set of Monster Jam trucks and stories that will
inspire and delight fans worldwide."
Monster Jam is a live action-packed motorsports event operated
by Feld Entertainment. Monster Jam is the most approachable
family-friendly sport in the world today, with loyal, lifelong fans
across the globe who crave bigger, faster, and louder experiences
in the world's most famous stadiums and arenas. First introduced in
1992, the Monster Jam franchise has gained an extensive worldwide
reach with events in 32 countries and 60 markets internationally
that see around 4 million annual attendees total (based on 2019)
and more than 5.7 million followers across all Monster Jam social
channels. The global phenomenon connects with a wide fan base,
including Millennial and Gen X parents, and children under the age
of 12.
For broadcast and licensing opportunities,
e-mail info@nelvana.com.
About Nelvana
Entertaining kids for over 50 years, Nelvana is a world-leading
international producer and distributor of children's animated and
live-action content. Nelvana produces a stable of award-winning and
globally renowned brands that focus on comedies, preschool and
action series, and ancillary consumer products programs. Nelvana's
content airs on Corus Entertainment's kids channels in Canada and in over 180 countries around the
world. The Nelvana library has over 4,800 episodes of programming
and has received over 70 major international program awards
including Emmys® and Canadian Screen Awards. Visit the Nelvana
website at nelvana.com.
Follow Nelvana Enterprises on Twitter @NelvanaEnt
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and
content company that develops and delivers high quality brands and
content across platforms for audiences around the world.
Engaging audiences since 1999, the company's portfolio of
multimedia offerings encompass 33 specialty television services, 39
radio stations, 15 conventional television stations, a suite of
digital and streaming assets, animation software, technology and
media services. Corus is an internationally-renowned content
creator and distributor through Nelvana, a world class animation
studio expert in all formats and Corus Studios, a globally
recognized producer of hit scripted and unscripted content. The
company also owns innovative full-service social digital agency
so.da, lifestyle entertainment company Kin Canada, leading 2D
animation software supplier Toon Boom and children's book
publishing house, Kids Can Press. Corus' roster of premium brands
includes Global Television, W Network, HGTV Canada, Food Network
Canada, Magnolia Network Canada, The HISTORY® Channel, Showcase,
Adult Swim, National Geographic, Disney Channel Canada, YTV, Global
News, Globalnews.ca, Q107, Country 105, and CFOX, along with
broadly distributed Canadian streaming platforms STACKTV, Nick+,
the Global TV App and Curiouscast. For more information
visit www.corusent.com.
About Monster Jam
Witness heated rivalries,
high-flying stunts and fierce head-to-head battles at Monster Jam
where world-class athletes are locked in intense competitions of
speed and skill. Unexpected, unscripted and unforgettable,
attendees will enjoy full-throttle family fun with mammoth monster
trucks including the legendary Grave Digger®, Max-D™ and
Megalodon®.
About Feld Entertainment®
Feld Entertainment® is the
worldwide leader in producing and presenting live touring family
entertainment experiences that bring people together and uplift the
human spirit. Properties include Ringling Bros. and Barnum &
Bailey®, Monster Jam®, Monster Energy Supercross, Disney On
Ice, Marvel Universe LIVE!, Sesame Street Live!, and
Jurassic World Live Tour. Across the brand portfolio, Feld
Entertainment has entertained millions of families in more than 75
countries and on six continents. Visit feldentertainment.com for
more information.
SOURCE Corus Entertainment Inc.