- Custom holiday wrapping paper and decorative ornament
doubles as ad space to support financial progress of women-owned
businesses
- #WraptheGood expanded to include women-owned businesses in
the United States and Quebec
TORONTO, Dec. 6, 2022
/CNW/ - As part of BMO's longstanding commitment to support
the financial progress of women-owned businesses, its #WraptheGood
campaign is back and better than ever with festive wrapping paper
and a decorative ornament that doubles as ad space for
women-owned businesses. Available at select BMO branches and
participating small businesses across North America, the program helps put more
products from these businesses under the tree this holiday season.
This year, the initiative is being expanded to include businesses
in both Quebec and the United States.
The colourful paper features images of dozens of gifts, and new
this year is "The Shoppable Ornament," a tree decoration in the
form of a miniature catalogue. Its pages highlight hundreds of
different products from participating businesses, accompanied by a
QR code linking to their website's product page for purchase. The
catalogue's final page drives to a full Pinterest board enabling
consumers to interactively explore more gift ideas from all
participating vendors. The paper will be distributed at select BMO
branches and participating women-owned businesses, and the ornament
will be on display at select BMO locations.
"The #WrapTheGood program once again demonstrates BMO's
commitment to ensuring that women-owned businesses, which are
crucial to the communities we serve, are presented with every
opportunity to succeed," said Mike
Bonner, Head, Canadian Business Banking, BMO. "From drops in
revenue to job loss, women and women-owned businesses were hit hard
by the pandemic; this is why initiatives like #WrapTheGood are so
essential. The extension of last year's campaign is yet another
example of BMO's commitment to ensuring these businesses are set up
to succeed and make real financial progress."
#WrapTheGood is another way BMO is proving its commitment to
women-owned businesses through programs including the BMO
Celebrating Women Grant Program, which in February will announce
$150,000 in grants for 12 women-owned
businesses to accelerate their growth.
Women-owned businesses featured in this year's gift guide
include The Villij, Yukon Soaps and Kind Laundry. The campaign
serves as a timely reminder to shop women-owned businesses and
support small businesses while they continue to recover this
holiday season.
The #WraptheGood program was conceived by BMO and its
creative agency, FCB Canada.
About BMO
Serving customers for 200 years and counting, BMO is a highly
diversified financial services provider - the 8th largest
bank, by assets, in North America. With total assets
of $1.14 trillion as of October 31, 2022, and a
team of diverse and highly engaged employees, BMO provides a broad
range of personal and commercial banking, wealth management and
investment banking products and services to more than 12 million
customers and conducts business through three operating groups:
Personal and Commercial Banking, BMO Wealth Management and BMO
Capital Markets.
SOURCE BMO Financial Group