VANCOUVER, BC, Nov. 9, 2022 /CNW/ - BBTV Holdings Inc. (TSX:
BBTV) (OTCQX: BBTVF) (Frankfurt:
64V) ("BBTV" or the "Company"), the leading creator monetization
company with a mission to help creators become more successful,
today announced it has entered into an agreement to provide
comprehensive Content Management solutions to the premier Hispanic
Mixed Martial Arts (MMA) Sports Franchise, Combate Global.
- As part of BBTV's expansive Content Management
solutions, BBTV will provide Combate Global with Rights
Management, Channel Management and Content Development solutions on
YouTube.
- The agreement further expands on Combate Global's
continuously growing digital strategy, following the sports
franchise's recently announced MMA reality competition show
"Combate Global Exclusivo" on TelevisaUnivision's ViX+ OTT
subscription platform.
- Content Management is a key and growing component of BBTV's
Plus Solutions and continues to represent one of the Company's key
growth areas and highest gross margins, and the agreement continues
BBTV's momentum in the sports vertical following the signing of The
Harlem Globetrotters in September.
"MMA is a massive and growing part of sports entertainment
culture, and we're excited to work with Combate as a really
forward-thinking organization when it comes to their digital
strategy," commented Lewis Ball,
Chief Strategy Officer, BBTV. "The partnership between BBTV and
Combate showcases clear alignment between their goals and the
end-to-end value of BBTV's solutions for media companies.
Organizations that are really looking to succeed in the digital
arena need to consider a comprehensive approach, and BBTV is an
ideal fit for forward-thinking players that are looking to truly
thrive in this new world of entertainment."
With MMA rapidly becoming the number two sport after soccer for
Spanish speaking fans worldwide, Combate Global includes reality TV
programming, live events and mobile programming. It is the only MMA
property regularly airing on broadcast television in both the U.S.
and Mexico, and is also available
in over 70 countries in Europe,
Africa and elsewhere globally.
"Combate Global has the youngest U.S. television audience of any
MMA sports franchise, and entering this agreement with BBTV is a
momentous step forward for us as we evolve our digital marketing
strategy to reach an even greater number of young MMA fans," said
Campbell McLaren, CEO Combate Global. "These fans have been largely
responsible for the sport's remarkable growth in recent years,
helping to make MMA one of only three sports, along with basketball
and soccer, that is attracting Gen Z fans."
For more information please visit www.bbtv.com.
About BBTV
BBTV is a global media and technology company headquartered in
Vancouver, Canada. The Company's
mission is to help content creators become more successful. With
creators ranging from individuals to global media brands, BBTV
provides comprehensive, end-to-end Solutions to increase viewership
and drive revenue powered by its innovative technology, while
allowing creators to focus on their core competency – content
creation. In January 2022, BBTV had
the fourth most unique monthly viewers among digital platforms with
more than 600 million globally, who consumed more than 35 billion
minutes of video content [1].
(www.bbtv.com)
[1] Calculations and classifications made by BBTV based
on data from Comscore's "Top 12 Countries = January 2022 comScore
Video Metrix Media Trend – Multi-Platform – Top 100 Video
Properties Report"; Top 12 countries represent ~50% of world's
digital population.
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About Combate Global
Combate Global, previously "Combate Americas," is the premier
Hispanic Mixed Martial Arts (MMA) sports franchise, rapidly
becoming the number two sport after soccer for Spanish speaking
fans worldwide. It is the only MMA property regularly airing on
broadcast television in both the U.S. (Univision) and Mexico (Televisa). In 2021, Combate Global
partnered with CBS Sports to distribute its live shows in English
in the U.S. on Paramount+ and, in 2022, the company partnered with
Eurosport for live distribution in Spain, as well as with RMC Sport in
France. The company's programming
is available in over 70 countries in Europe, Africa and elsewhere globally.
For further information please contact:
Media
Relations: pr@bbtv.com
Investor Relations: ir@bbtv.com
BBTV-C
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SOURCE BBTV Holdings Inc.