Developed by Riot Games, League of Legends is a free-to-play
multiplayer online battle arena game that consistently ranks as one
of the most popular eSports games globally
VANCOUVER, BC, April 19,
2022 /PRNewswire/ - BBTV Holdings Inc. (TSX: BBTV)
(OTCQX: BBTVF) (Frankfurt: 64V)
("BBTV" or the "Company"), the leading creator monetization company
with a mission to help creators become more successful, today
announced it has signed an agreement to provide Content Management
solutions to League of Legends Champions Korea, the primary
competition for League of Legends eSports in South Korea.
- As part of the Company's world class Content Management
Solutions, BBTV will provide Rights Management to League of Legends
Champions Korea (LCK).
- Developed by Riot Games and published in 2009, League of
Legends is a free-to-play multiplayer online battle arena game
(MOBA) that consistently ranks as one of the most popular eSports
games globally, with annual revenue that exceeded $1.75 billion U.S. dollars worldwide in
2020.1
- eSports, which describes the world of highly competitive and
organized video gaming, saw an increase in revenue to the amount of
$1.1 billion in 2021, a
year-over-year growth rate of 14.5%, up from $947 million in 2020.2
- Content Management is a key and growing component of BBTV's
Plus Solutions and continues to represent one of the Company's key
growth areas and highest gross margins.
"Fan communities rally around great content, sharing and
engaging with their favorite moments across a wide range of
platforms. This creates a big opportunity for brands and media
companies to not only capture and learn from fan engagement, but
also drive new revenue in the process," commented Lewis Ball, Chief Strategy Officer, BBTV. "Fan
uploaded content is arguably the most important piece of the
puzzle, as it presents a much more complete outlook on what content
is performing across all corners of the digital landscape. We're
proud and excited to work alongside Riot Games Korea to provide our
solutions for one of the premier esports titles on the planet,
League of Legends."
Developed by Riot Games and published in 2009, League of Legends
is a free-to-play MOBA that consistently ranks as one of the most
popular eSports games globally with an annual revenue that exceeded
$1.75 billion U.S. dollars worldwide
in 2020.2 The LCK is considered one of the highest
profiled leagues in the world for the popular esports game, is
contested by ten teams and serves as a direct route to
qualification for the annual League of Legends World Championship
where teams compete for the champion title, the 70-pound Summoner's
Cup, and a multi-million-dollar championship prize. In 2021, the
League of Legends World Championships peaked at almost 74 million
concurrent viewers.3
"LCK is global content that many fans around the world enjoy,
and we are excited to establish a meaningful partnership with
BBTV," says Aiden Lee,
Secretary-General, LCK. "Through this partnership with BBTV, we
hope to create a more dynamic LCK community."
Footnotes
1 Statista; League of
Legends (LoL) revenue worldwide from 2015 to 2020
2 Newzoo; Global Esports & Live Streaming Market
Report 2021
3 Statista; Number of unique viewers of League of
Legends eSports championship finals from 2013 to 2020
About BBTV
BBTV is a global media and technology company headquartered in
Vancouver, Canada. The Company's
mission is to help content creators become more successful. With
creators ranging from individuals to global media brands, BBTV
provides comprehensive, end-to-end Solutions to increase viewership
and drive revenue powered by its innovative technology, while
allowing creators to focus on their core competency – content
creation. In December 2021, BBTV had
the fourth most unique monthly viewers among digital platforms with
more than 600 million globally, who consumed more than 35 billion
minutes of video content [1]. (www.bbtv.com)
[1] Calculations and classifications made by BBTV based on data
from Comscore's "Top 12 Countries = December
2021 comScore Video Metrix Media Trend – Multi-Platform –
Top 100 Video Properties Report"; Top 12 countries represent ~50%
of world's digital population.
About LCK
Since 2012, the LCK has established itself as one of the top
League of Legends (LoL) professional esports regions across the
world. A single season is divided into Spring (January-April) and
Summer (June-September) splits, with a total of 10 teams competing
for the title (total prize money of USD
370K). The LCK has recorded unprecedented achievements,
winning a total of six LoL World Championships. About 4 million
people tune in every day, and more than half of them are overseas
viewers, labeling the LCK as premium global content. For more
information, follow LCK on our Instagram (@lckofficial), Facebook,
and Twitter (@LCK_Global).
About Riot Games
Riot Games was founded in 2006 to develop, publish, and support
the most player-focused games in the world. In 2009, Riot released
its debut title, League of Legends, to worldwide acclaim. League
has gone on to be the most-played PC game in the world and a key
driver of the explosive growth of esports. As League enters its
second decade, Riot continues to evolve the game while delivering
new experiences to players with Teamfight Tactics, Legends of
Runeterra, VALORANT, League of Legends: Wild Rift, and multiple
work-in-progress titles. Riot is also expanding the world of
Runeterra through multimedia projects across music, comic books,
board games, and the animated series Arcane. Founded by
Brandon Beck and Marc Merrill, and led by CEO Nicolo Laurent, Riot is headquartered in
Los Angeles, California, and has
3,000+ Rioters in 20+ offices worldwide.
For further information please contact:
Media
Relations: pr@bbtv.com
Investor Relations: ir@bbtv.com
BBTV-C
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SOURCE BBTV Holdings Inc.