BBTV Holdings Inc. Uniquely Positioned to
Drive Web3 Creator Economy by Connecting Creators, Fans and
Collectors
VANCOUVER, B.C, March 29,
2022 /PRNewswire/ - BBTV Holdings Inc. (TSX: BBTV)
(OTCQX: BBTVF) (Frankfurt: 64V)
("BBTV" or the "Company"), the leading creator monetization
company, has entered into a partnership with ConsenSys, a leading
Ethereum software company, to support BBTV's development of Web3
NFT solutions for content creators.
"As home to almost 5,000 content creators, BBTV has been a
driving force in Web2's $104 billion
creator economy," commented Shahrzad
Rafati, Chairperson and CEO, BBTV. "Since the beginning,
we've been providing end-to-end solutions for creators to succeed,
and with our scale and expertise we're uniquely positioned to
empower the growth of Web3's creator economy."
- BBTV will be providing creative, marketing, and content
management solutions to creators to enable them to expand, engage
and monetize their fan communities outside of major social and
video platforms by leveraging blockchain technology.
- ConsenSys NFT, led by Co-Heads Johnna Powell and Tyler Mulvihill, will provide co-development
support for the backend of BBTV's NFT solutions.
- BBTV reaches 600 million unique monthly viewers[1]
generating more than 35 billion monthly views[2], and
the Company is uniquely positioned to leverage its scale, expertise
and engagement in the creator economy to drive adoption of Web3
solutions by creators, fans and collectors.
- Through the Company's Web3 strategy, BBTV will help creators
build their NFTs, track ownership of their content and impact
across fans and collectors. Additionally, the Company will
authentically connect creators to their fan-base and help creators
retain ownership of that experience. This enables creators to
monetize their intellectual property more effectively by activating
their fans.
Added Rafati, "Fans want to own a piece of their favorite
creators' content and to feel part of a community beyond video
platforms. This partnership will play a key role in BBTV's wider
Web3 strategy alongside our community and metaverse initiatives,
and ConsenSys provides additional strengths for us as we build
something truly differentiated in the space."
"The creator economy is a powerful ecosystem to drive mass
adoption of blockchain and everything it has to offer for creators
and their fans," commented Tyler
Mulvihill, Global Co-Head of NFTs, ConsenSys. "As they are a
standout leader in the space, we are proud to be working with BBTV
to open this new frontier for Web3 and the creator economy."
Web3 transactions such as NFTs are an addition to BBTV's Plus
Solutions for content creators. Plus Solutions are an important
pillar of BBTV's business, driving higher margin revenue as well as
increased value for content creators and brands.
This announcement closely follows BBTV's launch of its Pay To
Crypto solution for creators in January, a component of the
Company's Web3 solutions which enables creators to receive their
earnings in a range of popular cryptocurrencies, including Bitcoin,
Ethereum and USD Stablecoin.
For more information visit www.bbtv.com.
About BBTV
BBTV is a global media and technology
company headquartered in Vancouver,
Canada. The Company's mission is to help content creators
become more successful. With creators ranging from individuals to
global media brands, BBTV provides comprehensive, end-to-end
Solutions to increase viewership and drive revenue powered by its
innovative technology, while allowing creators to focus on their
core competency – content creation. In December 2021, BBTV had the fourth most unique
monthly viewers among digital platforms with more than 600 million
globally, who consumed more than 35 billion minutes of video
content [1]. (www.bbtv.com)
[1] Calculations and classifications made by BBTV based on data
from Comscore's "Top 12 Countries = December
2021 comScore Video Metrix Media Trend – Multi-Platform –
Top 100 Video Properties Report"; Top 12 countries represent ~50%
of world's digital population.
About ConsenSys
ConsenSys is a leading Ethereum and
decentralized protocols software company. We enable developers,
enterprises, and people worldwide to build next-generation
applications, launch modern financial infrastructure, and access
the decentralized web. Our product suite, composed of Infura,
Quorum, Codefi, MetaMask, Truffle, Diligence and ConsenSys
NFT, serves millions of users, supports billions of
blockchain-based queries for our clients, and has handled billions
of dollars in digital assets. Ethereum is the largest programmable
blockchain in the world, leading in business adoption, developer
community, and DeFi activity. On this trusted, open source
foundation, we are building the digital economy of tomorrow. To
explore our products and solutions,
visit http://consensys.net/.
Forward Looking Statements
This press release
contains "forward-looking information" and "forward-looking
statements" within the meaning of applicable securities laws
(collectively, "forward-looking information"). Forward-looking
information is not information about historical facts but instead
represents the Company's intentions, beliefs, plans, goals,
objectives and strategies regarding future events and
results. Forward-looking information contained in this
press release includes statements that with the Company's scale and
expertise the Company is uniquely positioned to empower the growth
of Web3's creator economy; the Company is uniquely positioned to
leverage its scale, expertise and engagement in the creator economy
to drive adoption of Web3 solutions by creators, fans and
collectors; and the Company's partnership with ConsenSys
will play a key role in BBTV's wider Web3
strategy. Forward-looking information is necessarily based on a
number of estimates and assumptions that the Company considered
appropriate and reasonable as of the date such information is
given, including but not limited to the Company's assumptions that
the Company will empower the growth of Web3's creator
economy; the Company will drive adoption of Web3 solutions by
creators, fans and collectors; the Company will be successful, on a
timely basis, in its development of Web3 NFT solutions
for content creators and its partnership with ConsenSys
will be successful; content creators will embrace and
use BBTV's Web3 solutions at scale; the
Company's current growth plans will not change in any material
respect; its internal financial forecasts and models are accurate;
its assumptions regarding continued growth, changes and trends in
the Company's industry and the global economy will be met; that the
Company's churn will continue to remain low; that the Company will
continue to contract with new content creators and to continue to
receive increasing Views; the timely receipt of required regulatory
approvals and strategic partner support; the absence of new laws,
regulations, rules or policies of governments, platforms and other
strategic partners, that may negatively impact the business
of BBTV; our ability to build our market share,
enter new markets and maintain and expand geographic scope; our
ability to attract and retain key personnel and to execute on our
growth plans; our ability to obtain and maintain financing on
acceptable terms; as well as the Company's assumptions regarding
foreign exchange rates. Forward-looking information is subject to
known and unknown risks, uncertainties, and other factors, many of
which are beyond the Company's control, that may cause actual
results, performance or achievements to be materially different
from those expressed or implied by such forward-looking
information, including but not limited to the risk that the
Company's assumptions on which its forward-looking information is
based may not be accurate; the effect of competition; that the
Company has a history of losses and negative cash flow; that the
Company's agreements with platforms, creators or others may
terminate early or not be renewed either on similar terms or at
all; that the Company's or its creators' NFTs may not
realize significant revenue or at all; that the Company's solutions
may not continue to be attractive to creators and may not realize
our expectations; the Company's foray into Web 3 may fail; the
regulatory environment and in particular, the fact that NFTs
are a relatively recent concept and new regulations may be
enacted with which the Company may not be able to comply, and
government regulation of the Internet as well as privacy regulation
which are both evolving and unfavourable developments
could have an adverse impact on the Company's operating results;
litigation risk; intellectual property risks; the Company's need
for timely performance by its creators and strategic partners; the
Company's significant reliance on its relationship with one digital
platform; and the impact of the continuing COVID-19 pandemic; as
well as the factors discussed under "Risk Factors" in the Company's
Annual Information Form dated March 29,
2022 and its prospectus dated October
22, 2020, both filed on Sedar at
www.sedar.com, and in the Company's
other filings with the Canadian securities regulatory authorities
at www.sedar.com. The
Company does not undertake any obligation to update any
forward–looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
For further information please contact:
Media
Relations: PR@bbtv.com
Investor Relations: IR@bbtv.com
BBTV-C
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SOURCE BBTV Holdings Inc.