Punchh Accelerates Restaurant Recovery and Increases Loyalty Sales for its Customers by over 25%
September 29 2020 - 10:08AM
Business Wire
Customer loyalty and engagement drives sales
for restaurant brands including El Pollo Loco, Mod Pizza, and
Fazoli’s
Punchh, the leader in customer loyalty, offers and engagement
solutions for restaurants, convenience stores, and other physical
retailers, today announced an average 25% increase in loyalty spend
for its customers since Q1 2020. During such a critical time for
restaurants and retailers, Punchh is empowering over 200 enterprise
brands to lean into their most loyal customers to help them drive
sales by building lifetime customer value and engagement. Brands
such as El Pollo Loco and Mod Pizza are keeping customers engaged
through the Punchh loyalty and engagement platform and seeing an
increase in sales as a result.
“Since partnering with Punchh in 2017 to power our loyalty and
rewards program, we have garnered over 1.9 million loyalty members.
These members are a key driver for our business,” said Andrew
Rebhun, Vice President and Digital Officer, El Pollo Loco. “Because
Punchh integrated into our e-commerce and POS systems to provide a
single, robust platform to manage loyalty and marketing, we were
able to swiftly adapt to the changing needs of our customers at the
start of the pandemic. As a result, at the end of Q2 2020, our
loyalty rewards purchases made up 10% of our sales mix
year-to-date, and we’ve driven a 7% increase in member spend YTD
and an 11.9% increase YOY.”
Given the various restrictions placed on the restaurant industry
as a result of the pandemic, Punchh’s restaurant brand customers
rely on digital loyalty as a way to increase consumer engagement
and drive record sales despite the current challenges within the
industry. Over 150 million consumers leverage Punchh’s personalized
loyalty and offers for restaurants of all sizes - from
international brands to regional players.
“Understanding and catering to the individual wants and needs of
our guests has always been a clear priority for us, but it has
become an increasingly important part of our business over the past
few months,” said Kevin Flaherty, Vice President of Digital
Marketing at Mod Pizza. “Through our partnership with Punchh, in Q2
2020 we saw an increase in loyalty sales and lift in loyalty spend,
making July and August of this year two of our most successful
months for first-time guests throughout the lifetime of our loyalty
program.”
“Through Punchh, we have truly unlocked the power of customer
engagement and loyalty. During the pandemic, we remained focused on
our commitment to streamlining operations through technology,
building omnichannel loyalty, and providing timely rewards and
offers such as our Super Family Meal promotion, to meet rapidly
evolving consumer needs,” said Will Hanrahan of Fazoli’s. “As a
result, in Q2 we drove a 182% lift in spend YOY at the height of
the pandemic, grew loyalty program sign-ups by 28% from Q1, and hit
our highest sales volume for any four-week period in our history.
With such a strong and committed customer base, we are proud to
expand with 13 new restaurant locations this fiscal year to
continue to serve our guests.”
“When the pandemic hit, we knew we had a responsibility to help
lead our customers through it by equipping them with the tools and
insights necessary to lean into their loyal customers and continue
to build relationships to drive same store sales,” said Shyam Rao,
Cofounder and CEO of Punchh. “We are so proud to continue our
partnerships with El Pollo Loco, Mod Pizza, Fazoli's, and the rest
of our restaurant brands and look forward to seeing their continued
accomplishments as we help them build lifetime customer value
during such a vital time.”
About Punchh
Punchh is the leading customer loyalty and engagement solution
for restaurant, retail, and convenience store brands. For a decade
Punchh has created consistent, modern loyalty experiences to help
physical retailers understand their customers and use real data
insights to serve them best. Powered through artificial
intelligence, the company builds meaningful relationships and
dramatically increases lifetime customer value through data driven
one-to-one customer engagement. Nearly 200 global enterprise
brands, including Yum! Brands (NYSE: YUM), Denny’s (NASDAQ: DENN),
TGI Friday’s, and Casey’s General Stores (NASDAQ: CASY) rely on
Punchh to grow revenue by building customer relationships. The
company is based in Silicon Valley, California with a second US
office in Austin, TX and global offices across Canada, India, the
United Kingdom, and Singapore.
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