LOUISVILLE, Ky., July 10, 2020 /PRNewswire/ -- Kentucky Fried
Chicken® announced today that there is a new fry in town, and it is
here to stay. KFC's Secret Recipe Fries are the latest addition to
the fried chicken chain's permanent menu.
In celebration of National French Fry Day, KFC is rolling it
back to a time fifty years ago when French fries were on its menu
for just 30 cents. For one day only,
on July 13, consumers can get an
individual order of new Secret Recipe Fries at the throwback
pricing of only 30 cents* with any
purchase at participating KFCs.
Flavored with a unique blend of secret seasonings, Secret Recipe
Fries offer a signature KFC taste as distinct as KFC's renowned 11
herbs and spices. Secret Recipe Fries are the perfect pairing to
complement KFC's world-famous Extra Crispy™ or Original Recipe™
fried chicken.
In the U.S., fries are one of the most popular sides paired with
chicken. Before bringing the new menu item to market, the fried
chicken experts at KFC tested nearly 10 different cuts of fries and
seasoning combinations to perfect a fry that could don a "Secret
Recipe" title. Ultimately, the Secret Recipe seasoning used by KFC
in Australia was chosen for the
job.
"We searched the world far and wide for the best fries to bring
to our U.S. menu, and we found the craveable Secret Recipe
seasoning from KFC Australia was the perfect fit to go with our
world famous fried chicken," said Andrea
Zahumensky, chief marketing officer, KFC U.S. "Tasting is
believing, and fans are finding these are the fries they didn't
know they were missing. And there's no better time to try them for
yourself than on National French Fry Day."
With a unique batter system and an extra thick cut, KFC's Secret
Recipe Fries are an irresistible blend of crisp and crunch that
pack a flavorful punch. Now that they are part of the permanent
menu, lovers of fries and fried chicken can rejoice. Secret Recipe
Fries are flying out of fryers at about 12 percent more meals than
their predecessor – wedges.
@Ethan_Anderton even called them the "new contender for best
fast food fries." That will earn him free fries for a year. (For
real, Ethan, we're giving you free fries for a year.)
Outside of the one-day-only National French Fry Day throwback
pricing promotion, fans can enjoy the new fries à la carte
(individual size for $2.29, prices
may vary), as part of a combo meal, or as a side with a bucket
meal.
KFC initially tested Secret Recipe Fries in several U.S.
markets, including Roanoke, VA,
and Oklahoma City, in 2019. As
part of the brand's food innovation strategy, KFC has a history of
testing craveable menu items and evaluating customer feedback. The
national launch of Secret Recipe Fries comes on the heels of KFC's
new Chicken Sandwich that was recently tested in Orlando, FL, for a limited time. These menu
items are part of a continued commitment to understanding consumer
tastes and preferences.
*Offer valid for one individual order of fries on
7/13/20 only at participating
locations with purchase of full price menu item. Contact local
restaurant for participation, which varies. Limit 1 per order, per
customer. Not valid with online or delivery orders. While supplies
last. Tax extra.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most
popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™
Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side
items. There are more than 24,000 KFC restaurants
in over 145 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM). For more information,
visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc),
Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC