PLANO, Texas, Oct. 22, 2019 /PRNewswire/ -- Since the
beginning of time, pizza boxes were square and the round pies
inside of them were topped with meat. Not anymore. Tomorrow,
October 23, Pizza Hut will introduce
a limited-time test of a plant-based pizza topping served up in a
game-changing ROUND pizza box. The test of both innovations
will take place exclusively at one Pizza Hut location in
Phoenix where America's Original
Pizza Company will introduce the new Garden Specialty Pizza
topped with Incogmeato™ by MorningStar Farms Italian sausage.
"We innovate for human's sake and we'll win on taste—PERIOD. At
Pizza Hut we don't do anything halfway and improving the customer
experience and delivering a better tasting pizza is our core
mission," said Marianne Radley,
chief brand officer, Pizza Hut. "When we talk about feeding more
possibilities we mean it—and I can't wait to share these two new
industry-changing innovations with our customers."
Pizza Hut partnered with Zume, a company pioneering the shift to
a more sustainable future of food, to design a way to put a round
pizza in a round box. Not only does the round box contain less
overall packaging compared to a typical square pizza box, it's also
industrially compostable (where available) and interlocks easily to
ensure a smoother delivery. In other words, no pizza insurance
policy needed and freed up space in the fridge for leftovers.
Following the event in Phoenix,
Pizza Hut will look at ways to roll the box out more widely in the
near future.
"This revolutionary round box—the result of a two-year
journey—is the most innovative packaging we've rolled out to date,"
said Nicolas Burquier, chief customer & operations officer,
Pizza Hut. "The round box was engineered to make our products taste
even better—by delivering hotter, crispier pizzas. This box is a
win, win—it will improve the pizza-eating experience for our
customers and simplify the operating experience for our team
members."
"Pizza Hut is an undisputed leader in its use of technology to
deliver on its promise of hot, fast and reliable food," said
Alex Garden, Chairman and CEO of
Zume, Inc. "We're thrilled to support Pizza Hut's packaging efforts
to provide its fans with a great pizza-eating
experience."
Hot off the heels of last month's Stuffed Cheez-It™ Pizza
launch, this limited-time test run of the plant-based Italian
sausage topping marks the second venture for Pizza Hut and Kellogg.
The new Garden Specialty Pizza will feature Incogmeato™ Italian
sausage, onions, mushrooms and banana peppers and will be served
exclusively on Pizza Hut's large, hand-tossed crust.
"Incogmeato™ is a new-to-the-world brand created to challenge
convention on delicious plant based food," says Wendy Davidson, Kellogg Away from Home
President. "Pizza Hut is the innovation leader in its category and
we are excited to partner with them to develop a tasty, first-ever
plant-based pizza to satisfy what flexitarians are seeking
today."
Customers in the Phoenix area
are encouraged to stop in at the Pizza Hut restaurant located at
3602 E. Thomas Rd tomorrow (Oct. 23
at 11:00am MT) to be among the first
to try the limited-run Garden Specialty Pizza, served in the new
round box featuring Pizza Hut's green roof logo, while supplies
last. This new product combo will be sold for $10 and be available in-store only. All proceeds
raised from the sale of the Garden Specialty Pizza and round box
during the one day event in Phoenix on 10/23 will be donated to Arizona
Forward, a Phoenix-based
sustainability organization.
To stay up to date on the latest from Pizza Hut, follow along on
Twitter, Instagram and Facebook. For more information, visit
Blog.PizzaHut.com or head to PizzaHut.com to order
now.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has
more restaurant locations in the world than any other pizza
company. Founded in 1958 in Wichita,
Kan., Pizza Hut and its franchisees operate over 18,000
restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile
site, and Amazon and Google devices, Pizza Hut is committed to
providing an easy pizza experience – from order to delivery – and
has Hut Rewards, the Pizza Hut loyalty program that offers points
for every dollar spent on food any way you order.
Pizza Hut is also the proprietor of The Literacy Project, an
initiative designed to enable access, empower teachers and inspire
a lifelong love of reading. The program is rooted in the foundation
set by the Pizza Hut BOOK IT! Program, which is the longest-running
corporate supported literacy program, impacting more than 14
million students each year. For more information,
visit www.pizzahut.com. Pizza Hut is the Official and Only
Pizza Sponsor of the NFL and NCAA®.
Contact:
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com
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SOURCE Pizza Hut