YETI® Releases New Premium Bags Collection Designed for Both Everyday Use & Epic Adventures
February 18 2021 - 8:00AM
Business Wire
Newest product family features expanded
selection of backpacks, duffels, soft and hard-sided luggage
YETI Coolers, LLC (“YETI”), a leading premium outdoor brand,
today officially announced the introduction of its newest family of
bags and luggage. The assortment includes the newly expanded
Crossroads® Collection featuring our durable, lightweight Tuffskin™
Nylon. YETI’s bags offering now includes three new backpacks, two
duffels and two soft-sided luggage options which are available for
purchase exclusively on yeti.com. Additionally, YETI’s first ever
hard-sided luggage offering, the Panga® 22 Carry On, will be
available later this spring.
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YETI's new Crossroads Collection (Photo:
Business Wire)
Engineered to support your life on the go, YETI’s newest product
selection was meticulously designed for durability, protection,
accessibility and organization.
The Crossroads Collection includes:
- YETI Crossroads 22L Backpack ($199.99 available in Black, Navy
and Prickly Pear Pink)
- YETI Crossroads 27L Backpack ($229.99 available in Black, Navy,
Aquifer Blue and Prickly Pear Pink)
- YETI Crossroads 35L Backpack ($249.99 available in Black, Navy
and Aquifer Blue)
- YETI Crossroads 40L Duffel ($199.99 available in Black, Navy
and Aquifer Blue)
- YETI Crossroads 60L Duffel ($249.99 available in Black, Navy
and Aquifer Blue)
- YETI Crossroads 22” Luggage ($349.99 available in Black, Navy
and Aquifer Blue)
- YETI Crossroads 29” Luggage ($449.99 available in Black, Navy
and Aquifer Blue)
- YETI Crossroads Packing Cubes (small $24.99, medium $29.99,
large $34.99 available in Gray)
“We first introduced bags as part of our portfolio in 2017 to
support our communities and customers who were seeking durable
products that met their needs both in active pursuits and in their
daily lives,” said Matt Reintjes, President and CEO at YETI. “Over
this time, we gained a deeper understanding of how our customers
used our products, impacting our design process and ultimately
leading to the development of the versatile, tough, and premium
Crossroads Collection.”
From morning commutes and overnight business trips to epic
travel far from home, every piece in the new Crossroads Collection
was built with abrasion-resistant and water-repellent fabric
traditionally found in protective safety equipment such as
motorcycle apparel and airbags, ensuring the industry-leading
quality and durability for which all YETI products are known. The
bags and duffels are available in a variety of sizes and colors and
are loaded with multiple access points, stash pockets and optional
dividers for ultimate interior organization and accessibility. For
additional organizational flexibility, washable Crossroads Packing
Cubes are available in three different sizes to maximize how
customers use their Crossroads Bags.
Later this spring, YETI will launch its Panga 22 Carry On, a
solidly built, extremely durable, and 100% waterproof hard-sided
luggage. Much like the brand’s signature Tundra® Hard Coolers, the
Panga 22 Carry On features best-in-class, performance-driven
polymer materials that are puncture- and abrasion-resistant to
deliver maximum strength and durability. YETI’s first piece of
hard-sided luggage boasts 30 liters of interior volume and
incorporates removeable organizers that allow you to transform your
luggage into a gear hauler when needed.
From the wheels, housing and hinges, to the latches and handles,
the Panga 22 Carry On is engineered with customized and fully
serviceable components across the board, creating a truly unique
and long-lasting luggage offering.
“Our original Panga collection of submersible dry bags was
designed to tackle any terrain,” said Reintjes. “We’ve applied that
concept to create a premium outdoor hard-sided luggage that is not
only waterproof, rugged, and features the best-in-class durable
materials YETI is known for, but is also engineered for optimal
performance, wherever you may go.”
The newly expanded Crossroads Collection and the upcoming Panga
22 Carry On will join YETI’s existing offering of bags, including
the popular Camino® Carryall 35 and the waterproof Panga Duffels
and Panga Backpack. For more information about the new bags from
YETI visit yeti.com.
About YETI Coolers, LLC
YETI Coolers, LLC, a wholly owned subsidiary of YETI Holdings,
Inc. (NYSE:YETI), is a growing designer, marketer, retailer, and
distributor of a variety of innovative, branded, premium products
to a wide-ranging customer base. Our mission is to ensure that each
YETI product delivers exceptional performance and durability in any
environment, whether in the remote wilderness, at the beach, or
anywhere else life takes our customers. By consistently delivering
high-performing products, we have built a following of engaged
brand loyalists throughout the United States, Canada, Japan,
Australia, and elsewhere, ranging from serious outdoor enthusiasts
to individuals who simply value products of uncompromising quality
and design. Our relationship with customers continues to thrive and
deepen as a result of our innovative new product introductions,
expansion and enhancement of existing product families, and
multifaceted branding activities.
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version on businesswire.com: https://www.businesswire.com/news/home/20210218005141/en/
Matthew Young Media@yeti.com
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