YETI Announces the Opening of its Charleston Retail Location
May 30 2019 - 10:06AM
Business Wire
Store set to open June 14th
YETI Holdings, Inc. (NYSE: YETI), a leading premium outdoor
brand, today announced its anticipated Charleston, S.C. retail
location will open to the public on Friday, June 14. The new store
will be situated in the historic district of downtown Charleston at
360 King Street.
“Charleston’s passionate outdoor, fishing, and culinary
communities make it an ideal city for our latest store,” said Matt
Reintjes, President & CEO at YETI. “South Carolinians have long
been wonderful supporters of YETI and we are excited to further
share our brand in this unique coastal city.”
In addition to offering an extensive selection of YETI’s
innovative hard and soft coolers, drinkware, and outdoor living
accessories, the 5,000-square-foot retail location will inspire
visitors to get outside and explore the wild through experiential
installations reflective of both the brand and the city of
Charleston. The space also includes a bar that will serve as a
local gathering place featuring craft beer, wines, custom coffees,
and quick bites. The store will host a variety of live
entertainment, including music, film screenings, Ambassador
demonstrations and educational workshops. Visitors will also have a
place to interact with and customize YETI products to be uniquely
their own.
In celebration of the grand opening on June 14, YETI will open
its doors to the community for a weekend of events and activations
beginning that Friday. Visitors are invited to explore the store,
enjoy live music and savor an Austin-meets-Charleston menu that
will feature brisket tacos from Austin’s Valentina’s Tex Mex BBQ,
helmed by pit master and YETI Ambassador, Miguel Vidal. The
celebration will continue Saturday with additional live music acts
and a cookbook signing with YETI Ambassador, James Beard
award-winning pit master and restauranteur, Sam Jones. On Sunday,
YETI will auction a limited collection of painted coolers designed
by celebrated coastal artist, Paul Puckett, with all proceeds
benefitting the Charleston Waterkeeper water restoration project. A
Father’s Day social will follow that afternoon and dads can get a
beer on the house, with any purchase.
To learn more about YETI’s retail locations and stay up-to-date
on the latest news, visit yeti.com or follow along at
@YETIcoolers.
About YETI Holdings, Inc.
YETI is a designer, marketer, retailer, and distributor of a
variety of innovative, branded, premium products to a wide-ranging
customer base. Our mission is to ensure that each YETI product
delivers exceptional performance and durability in any environment,
whether in the remote wilderness, at the beach, or anywhere else
life takes our customers. By consistently delivering
high-performing products, we have built a following of engaged
brand loyalists throughout the United States, Canada, Japan,
Australia, and elsewhere, ranging from serious outdoor enthusiasts
to individuals who simply value products of uncompromising quality
and design. Our relationship with customers continues to thrive and
deepen as a result of our innovative new product introductions,
expansion and enhancement of existing product families, and
multifaceted branding activities.
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