WPP to Invest in New Detroit Campus as Part of Its Commitment to the City
November 26 2019 - 10:07AM
Business Wire
WPP (NYSE:WPP) has announced that it will create a Campus in the
historic Marquette Building in downtown Detroit. The new
co-location will allow WPP’s agencies to benefit from and
contribute to the transformation underway in the city.
The Detroit Campus will accommodate up to 1,000 of WPP’s people,
bringing together its agencies in the city including GTB,
VMLY&R, Burrows, Hudson Rouge, Iconmobile, Xaxis and Zubi. They
will work with WPP’s largest client, Ford Motor Company, as well as
other clients. WPP’s Campus will be near Ford’s own planned campus
in the Corktown district of Detroit. WPP will also retain a
presence in Dearborn, MI, when the Detroit Campus opens in late
2020.
WPP is leasing 150,000 square feet, encompassing nine floors, in
the refurbished Marquette Building. The building, located at 243
West Congress Street, was built in 1905 and named after Jacques
Marquette, the French explorer who led an expedition to map the
Mississippi River in 1673. The listed building, which was saved
from demolition in 1979 and restored in 1982, is directly across
from the TCF Center (formerly Cobo Hall & Center), in the heart
of thriving downtown Detroit.
Mark Read, CEO of WPP, said: “We are pleased that this project
will be part of the ongoing economic and cultural revitalization of
the city of Detroit. As a company driven by creativity and
technology, we employ people in a broad range of communications
services, such as advertising and media, public relations, data
investment management and customer experience. As the renewal of
Detroit accelerates, we hope to become a destination for creative
thinkers and innovators, contributing to job growth and
diversification in the market while advancing the goals of our
clients.”
WPP-owned BDG architecture + design will design the interior
office space. The Detroit project will target a “Gold” LEED
rating.
When operational, the Detroit Campus will be WPP’s tenth in
North America and the fifth to be unveiled in the last two years,
reflecting WPP’s commitment to invest in its largest market. By
2023, there will be 85,000 people in 40 campus locations worldwide.
This year, in addition to Detroit, WPP has opened or announced
co-locations in Düsseldorf, Paris, Amsterdam, Manchester (UK),
Mumbai, Gurugram, San Francisco and, most recently, Madrid.
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191126005577/en/
Kevin McCormack, WPP +1 212 632 2239 Kevin.McCormack@wpp.com
Martina Suess, WPP +1 917 456 5049 Martina.Suess@wpp.com
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