Creative investment boosted to fast-track brands to the
forefront of commerce
LONDON, Nov. 15, 2019 /PRNewswire/ -- Geometry, WPP's
End-to-End Creative Commerce agency, has announced the appointment
of Till Hohmann as Chief Creative Officer Geometry Europe,
Middle East & Africa. This takes effect
immediately.
As part of a planned succession, Howard
Smiedt, former CCO Geometry EMEA becomes EMEA Creative
Chairman, partnering with Hohmann to accelerate Geometry's creative
commerce culture and offering.
Claus Adams, CEO, Geometry EMEA
explains: "The speed at which change is happening across retail –
from physical to digital to everything in between - is driving
marketers to rethink their go-to-market strategies. This blurring
of lines has put greater emphasis on the intersection of strategy
and creative in driving conversions everywhere commerce touches
people's lives."
He continues, "Geometry's strength in unlocking creativity in
the moments that matter makes this a critical hire and enables the
elevation of ideas in driving growth. An award-winning creative
director, a sharp strategic planner, and an ambitious business
leader, Till has a depth of knowledge in driving transformation and
knows what it takes to create an environment where people and ideas
excel."
Hohmann joins from German independent agency
group Serviceplan where as Managing
Creative Director he helped create highly integrated global
campaigns for brands such as BMW, MINI, B/S/H, WMF,
and KraussMaffei. He brings a proven record of
successfully managing agencies and brands
through the various stages of transformation and
believes that radical integration is the driving principle of
building culturally relevant, technologically advanced and
successful teams, brands and campaigns.
Beth Ann Kaminkow, Global CEO,
Geometry, comments, "Commerce holds the most untapped creative
potential to grow companies, brands and people at a time when all
sectors are being shaken up and disrupted. Till's unique
skill set will help us to solve clients' challenges
and drive their growth."
With a multinational career spanning twenty plus
years, Hohmann has helped to
transform analogue agencies into cutting-edge organisations,
enabled companies to double revenue as they become creatively
recognised, and built creatively-driven business units to rebuild
powerful global brands across Europe, the Middle
East and Asia. Along the
way, Till and his multinational teams have landed 450+ awards
across categories and channels including Golds at Cannes
Lions, Euro-Effies, Eurobest, and Spikes Asia.
Till Hohmann, Chief Creative Officer, Geometry EMEA,
comments: "I'm extremely happy to be joining this exciting, truly
international, game-changing company. Geometry has an incredibly
diverse team of amazing experts and a unique suite of
tools capable of bringing innovative and valuable experiences
to life. It's uniquely placed to deliver the silver bullet for
growth which so many clients are looking for right now. I look
forward to making amazing things happen in that space."
Geometry
Geometry is WPP's End-to-End Creative Commerce Agency. We
create engaging new commerce experiences at the moments that matter
to unlock commercial growth. We believe the space of Commerce
holds the most untapped creative potential to grow companies,
brands and people. Our Living Commerce® operating system,
allows us to understand how, when and why people buy –
to deliver the most innovative and valuable commerce
experiences across Retail, Experience, Design and Innovation. We do
this across 56 countries, everywhere commerce touches lives – this
is end-to-end.
(NYSE: WPP) www.geometry.com
Contact:
Lindsey Yoselevitz
t: +1-212-537-3953
e: lindsey.yoselevitz@geometry.com