WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers
September 11 2019 - 8:00AM
Business Wire
Partnership to help marketers enhance brand
experiences for consumers
WPP (NYSE:WPP) and InMobi Group have entered into a long-term
strategic partnership to build unique benefits for marketers.
Leveraging the best of expertise from InMobi Group and WPP
agencies, including GroupM and Kantar, the partnership aims to
simplify complexity for Indian marketers.
The collaboration between WPP and InMobi Group will enable
brands to create personalized consumer experiences at scale.
Through this partnership, brands will be able to translate
up-to-the-moment insights into timely marketing action.
WPP will provide in-depth expertise and a creative approach
through four pillars - content, media, data and research. WPP’s
GroupM will provide data-driven marketing and media planning with
end-to-end audience insights integration and will also be sharing
its unique engagement approach for in-app mobile content marketing.
This partnership will also benefit from Kantar’s research insights,
including recommendations that combine delivery, engagement and
impact measures through media.
InMobi Group will provide deep, mobile-first expertise across
marketing software and media, data and consumer platforms. As a
result of this partnership, brands will gain insights on and access
to 200+ million mobile users in India through the InMobi Marketing
Cloud, the only mobile platform to synthesize adtech and martech
platforms. The InMobi Marketing Cloud includes Pulse, the world's
leading mobile research platform and InMobi DSP, its in-app
programmatic buying platform. Through Glance, the world's first
screen-zero platform, brands will be able to reach more than 36
million Indian smartphone users on their lock screen.
CVL Srinivas, WPP country manager for India, said: "WPP's
partnership with InMobi will simplify marketing processes for
businesses. We recognize the challenges associated with managing
and translating data insights into timely and relevant brand
activity. Today's consumers are inundated with brand messages and
we want to enable marketers to cut through the noise to provide
their consumers with meaningful connections."
"User journeys in a mobile-first world have become increasingly
complex, and brands need an end-to-end solution that helps them to
uncover and drive insights into action seamlessly," said Naveen
Tewari, Founder & CEO of InMobi Group. "InMobi and WPP's
strengths in technology and marketing expertise mean that we are
best positioned to take the guesswork out of complex data and
provide integrated solutions for brands to help them drive real
connections with consumers."
“WPP and InMobi have had a long-standing successful
relationship,” said Abhay Singhal, Co-founder of InMobi Group
and CEO of InMobi Marketing Cloud. “We are thrilled with the
evolution of this relationship into a strategic arrangement. We
hope to co-create value for the entire ecosystem through innovation
that leverages data, technology, media, and content.”
India represents one of the largest and fastest-growing consumer
markets globally. WPP and InMobi Group's partnership will see both
companies co-building more innovative mobile-first products for the
future, to help position businesses ahead of the marketing
curve.
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
About InMobi Group
InMobi Group's mission is to power intelligent, mobile-first
experiences for enterprises and consumers. Its businesses across
advertising, marketing, data and content platforms are shaping
consumer experience in a world of connected devices. The group's
portfolio companies include InMobi Marketing Cloud, TruFactor - a
Secure Data Platform for businesses, and Glance - the world's first
Screen Zero. InMobi Group has been recognized on both the 2018 and
2019 CNBC Disruptor 50 list and as one of Fast Company's 2018
World's Most Innovative Companies. For more information, visit
www.inmobi.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190911005397/en/
Juliana Yeh, WPP +852 22803790 juliana.yeh@wpp.com InMobi Group
pr@inmobi.com
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