BOSTON, June 18, 2019 /PRNewswire/ -- Salsify, a
product experience management (PXM) platform that helps brands win
on the digital shelf, today announces a strategic alliance with
Geometry, WPP's end-to-end commerce agency. With this partnership,
global brand manufacturers will have access to a combined set of
software and services designed to drive digital shelf leadership
and deliver engaging omni-channel experiences.
"Geometry has a great track record of success and a deep
understanding of the types of brand and shopping experiences that
are critical for companies to stand out in today's marketplace,"
said Rob Gonzalez, co-founder and
EVP of Strategic Marketing at Salsify. "This collaboration provides
Salsify's expanding base of global brands with a trusted partner
for crafting truly engaging experiences both online and off."
The partnership will leverage Geometry's Digital Commerce
consultancy services and Salsify's product experience management
platform. Salsify PXM combines product information management
(PIM), advanced syndication, and actionable ecommerce analytics
into one powerful platform. A 2018 economic impact study conducted
by Forrester Consulting demonstrated that a composite organization
using Salsify PXM experienced $6
million in economic benefits and a return on investment
(ROI) of 339 percent over three years.
"With e-commerce and omnichannel strategies dramatically
affecting how brands go to market, successful brands today need to
forge deeper connections with consumers in order to build
familiarity, foster loyalty, and capture sales over the long term.
Geometry has made that our specialty," says Doug Chavez, EVP, Digital Commerce & Media -
North America at Geometry. "This partnership with Salsify
provides client brands a way to better align omnichannel
experiences across online and offline channels so they can reap the
most benefits and keep consumers engaged."
For more information about how Salsify customers can leverage
Geometry's experience in omnichannel, please visit
www.geometry.com.
About Salsify
Salsify is the world's leading Product
Experience Management (PXM) platform. They empower brand
manufacturers to accelerate digital growth by delivering the
product experiences consumers demand anywhere they choose to shop
online. Salsify's platform combines the power of PIM and DAM
capabilities, the industry's broadest commerce ecosystem, and
actionable insights to orchestrate compelling product experiences
through every digital touchpoint. The world's biggest brands
including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom
use Salsify every day to stand out on the digital shelf. To date,
Salsify has raised a total of $98.1 million in funding,
led by Greenspring Associates, Underscore VC, Venrock, Matrix
Partners and North Bridge.
For more information, please
visit: http://www.salsify.com
About Geometry
Geometry is the WPP
end-to-end Commerce agency, operating in 56 markets
around the world and conceived to activate brands at the speed of
life. We believe that Commerce holds the most
untapped creative potential to grow people, brands and companies.
By understanding people through the lens of how, why and what they
buy; we put people at the heart of all we do to create seamless
brand experiences that meet people's needs and drive
growth.Geometry's expertise comes to life across any surface and
screen, in physical retail, e-commerce, experiential, branding and
design and consultancy - all enabled by technology.
Geometry is a WPP company (NYSE: WPP).
For more information, please visit: http://www.geometry.com
Media Contact
Kiley
Nichols
Media Relations at Salsify
kileymnichols@gmail.com
Yanina Erman
North American Communications at Geometry
yanina.erman@geometry.com
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SOURCE Salsify