NEW YORK, June 11, 2019 /PRNewswire/ -- Grey today
announced that its Grey New York flagship office has been selected
as the advertising agency-of-record for Lindt USA, whose brands rank number 1 in
North America's premium chocolate
segment. The assignment follows a review.
Grey will be responsible for consumer advertising, including a
new TV campaign for Lindor chocolates breaking in 2020.
Jamin Hemenway, Vice President of
Marketing at Lindt & Sprüngli (USA), Inc., said, "We are delighted to work
with the Grey team. They demonstrated a deep understanding of
our consumer, category and the Lindt brand legacy. We look
forward to leveraging our success and growth in the U.S., the
world's biggest chocolate market."
Debby Reiner, CEO of Grey New
York, said, "We are thrilled to welcome Lindt, the iconic brand
that has been an innovator in premium chocolate since 1845, to our
roster. It is a tremendous creative opportunity and we look
forward to a great partnership."
About Lindt
The USA is the world's biggest
chocolate market and accounts for more than a third of the Lindt
& Sprüngli group's sales, maintaining a consistently high
growth rate. With more than 170 years of history and Swiss
tradition, Lindt & Sprüngli is a global leader in the premium
chocolate category, offering high quality products in more than 120
countries. Lindt & Sprüngli operates 12 production facilities
in Europe and the United States and employs more than 14,000
worldwide. Lindt Chocolate USA
operates more than 50 retail stores in the U.S. and maintains wide
distribution through extensive retail and wholesale channels.
About Grey
Grey is the advertising network of Grey Group, which ranks among
the largest global communications companies. Its parent
company Is WPP (NYSE: WPP). Under the banner of "Grey Famously
Effective Since 1917" the agency serves a blue-chip roster of many
of the world's best known companies: Procter & Gamble,
GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott Hotels &
Resorts, Nestle, Walgreens, Applebee's, and T.J. Maxx. In
recent years, Grey has been named ADWEEK'S 'Global Agency of the
Year" twice; ADVERTISING AGE's 'Agency of the Year' and CAMPAIGN
magazine's 'Global Network of the Year' in recognition of its
creative and business performance (www.grey.com)
Contact: Owen J. Dougherty
212-546-2551
owen.dougherty@grey.com
View original
content:http://www.prnewswire.com/news-releases/grey-new-york-chosen-as-agency-of-record-for-lindt-usa-300865783.html
SOURCE Grey