VodafoneZiggo Appoints WPP as Its Strategic Transformation Partner
May 07 2019 - 08:00AM
Business Wire
WPP (NYSE: WPP) has been awarded VodafoneZiggo’s strategic
marketing and communications brief, following a competitive pitch
process.
The newly established bespoke multi-disciplinary team, WPP Go
One, will work together with VodafoneZiggo and act as the core
leadership team for the company’s operations in the Netherlands as
it continues to put customer experience at the centre of its
marketing and communications activity.
This creative, strategic partnership will be partly based onsite
at the client and at Amsteldok, WPP’s recently opened campus in
Amsterdam, which brings 15 agencies under one roof, giving clients
easier access to the breadth and depth of WPP’s talent and
expertise.
Marcel de Groot, CCO Consumer at VodafoneZiggo, said: "At
VodafoneZiggo the customer experience is at the heart of everything
we do. So our marketing efforts and the agency eco-system should
operate in the same manner. That way we can better meet the needs
of an increasingly digitally savvy consumer. With the rise of new
players in the agency world, we have seen the rise of more
integrated, client specific models. We saw an opportunity to,
across the traditional borders of agencies, develop a team to
develop the best results together to make our new partner part of
the very beginning of our decisions in marketing. At the end of the
pitch process, WPP turned out to be best partner for us to continue
with.”
Mark Read, CEO of WPP, said: “We’re delighted to be
selected as VodafoneZiggo’s strategic transformation partner as
they focus on the evolving needs of their consumers in a
technology-driven world. This comes at an exciting time for WPP in
the Netherlands, following the recent opening of our Amsterdam
campus, and this appointment further demonstrates the appeal to
clients of our creative, smartly integrated solutions.”
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190507005462/en/
Niken Wresniwiro, WPP+44 (0)20 7282
4600niken.wresniwiro@wpp.com
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