WPP Named World’s Most Effective Communications Company for the Eighth Successive Year
April 18 2019 - 10:38AM
Business Wire
Effie Index recognises companies that deliver
measurable business results for clients
WPP (NYSE: WPP) has been ranked as the most effective marketing
communications company in the world in the 2019 Effie Index.
The award, which WPP has won for the last eight years, is the
industry’s benchmark for effectiveness in terms of demonstrable
results for clients.
The Index rankings reflect companies’ cumulative success in 46
national, regional and multinational Effie Awards competitions,
based on 3,753 finalists and winning entries during 2018.
The case studies put forward by every brand and company featured
in the Effie Index are subject to rigorous evaluation by expert
industry judges, who examine and debate each case’s strategic
communications challenges and objectives, the idea, how the idea
was brought to life through creative, and the results it
delivered.
Mark Read, CEO of WPP, said: “Our job is to produce
transformative ideas and – most importantly – transformative
results for our clients. The Effies are a litmus test of our
ability to do that and I’m delighted WPP continues to top the
rankings for effectiveness in our industry. The credit goes to our
outstanding agencies and people who every day turn their talent and
creativity into tangible business success for organisations around
the world.”
Traci Alford, CEO of Effie Worldwide, said: “The Effie Index is
the most comprehensive global ranking of marketing effectiveness.
The rankings are also reflective of the teams behind the work,
determined by a jury of industry peers. WPP has retained its title
as Most Effective Holding Group for the eighth consecutive year,
which is a testament to the people and collaboration behind their
winning work. My sincere congratulations to the entire team on
their continued success.”
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information visit www.wpp.com.
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Niken Wresniwiro, WPP+44 (0)20 7282 4600 / +44 (0)7876 005
489niken.wresniwiro@wpp.com
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