LONDON, April 10, 2019 /PRNewswire/ -- VMLY&R
has announced its EMEA executive leadership team with Andrew Dimitriou appointed Chief Executive
Officer of EMEA (previously President). Dimitriou and the newly
assembled team will be responsible for growing the agency's
capabilities, its key client partner relationships and connecting
the network across disciplines in the region.
Dimitriou brings more than 20 years of industry experience,
helping to transform global businesses and leading
cross-disciplinary teams for the likes of Colgate and Xerox. EMEA
is one of VMLY&R's fastest growing regions - 35 new business
wins in the last six months, and a projected 5% headcount growth –
and is led by a team of market and capability leaders.
EMEA EXECUTIVE LEADERSHIP TEAM
Andrew Dimitriou, Chief Executive Officer,
EMEA
Jamie Mandelbaum, Chief Creative
Officer, EMEA
Saul Betmead, Chief Strategy Officer, EMEA
Chris Wood, Chief Integration
Officer, Europe
Ann French, MD, Business Solutions,
EMEA
Dariusz Andrian, Chief Executive
Officer, VMLY&R Poland
Cecile Lejeune, Chief Executive
Officer, VMLY&R France
Simona Maggini, Chief Executive
Officer, VMLY&R Italy
Justin Pahl, Chief Executive
Officer, VMLY&R UK
Natalia Romanenko, Chief Executive
Officer, VMLY&R Russia
Arzu Unal, Chief Executive Officer,
VMLY&R Turkey
The EMEA Executive Leadership Team will drive strategic changes
in regional operations, starting with the launch of three Centres
of Excellence (CoE) that will enable the agency to support evolving
client needs and digital transformation capabilities.
The CoE will offer client partners deep technological expertise
and accelerated access to a scalable set of capabilities across
Customer Experience, Technology, Data & Analytics, Content, and
much more. They will closely collaborate with the region's network
of local experts to offer best-in-class practices and expertise at
scale.
The CoE will play a critical role in differentiating
VMLY&R's integrated offerings at the intersection of
technology, creativity and culture to create connected brands.
Jon Cook, Global CEO, VMLY&R
said: "I'm excited to have Andrew and this executive
leadership team lead our agency growth in EMEA. Our ambition
globally is to deliver a fully-integrated offering and to be an
invaluable partner to our clients. I believe that our newly
appointed leadership team and Centres of Excellence structure set
us up for success in the EMEA region."
Andrew Dimitriou, CEO
EMEA VMLY&R, said: "With this
infusion of talent, capabilities and markets, we are creating the
most relevant marketing company in the region."
"For example, we've been working with Lavazza for five years,
and they have expanded their relationship with us due to the
capabilities of our new Technology Centre of Excellence. The teams
in Milan and Poland are now enabled to deliver connected
consumer experiences that embed the brand in people's lives and
drive Lavazza's strategic business priorities," he added.
Illustrating the breadth and depth of its offering, the agency
recently launched campaigns such as THINK!'s Road
Whisperer targeting new drivers, The Real Italian coffee for
Lavazza taking the real Italian coffee brand around the world
and the "Twój Weekend" Women Issue in partnership
with Gazeta.pl using an erotic magazine to raise
awareness of sexual education and gender equality.
ABOUT THE EMEA CENTERS OF EXCELLENCE
CUSTOMER EXPERIENCE
The CoE focuses on driving value
from each interaction between a brand and a consumer, building
loyalty along the customer lifecycle. It brings human-centred
design, creative communications and technology together to create a
seamless experience and uses insights to map the white spaces and
derive growth opportunities.
Clients: Bridgestone, Ford.
TECHNOLOGY
The CoE offers end to end services, from
consulting, development, systems maintenance, to precision
marketing and eCommerce. It brings to life connected brands by
engineering solutions across platforms including Adobe, Drupal,
Sitefinity, Sitecore, mobile technologies and more; and provides
the scale and nearshore capabilities that clients seek.
Clients: Bridgestone, Colgate, Pepsico, Danone, Lavazza, Medtronic,
Telia Carrier.
CONTENT
The CoE develops high quality,
cost-effective brand assets and content for relevant communications
in a connected world, which are backed by intelligent community
management and real-time analytics. It creates all forms of content
from static visuals and low-cost video to high-quality films, AR
and VR.
Clients: Vodafone, Google, PlayStation, EFES Pilsen, Emaar
Mall.
ABOUT ANDREW DIMITRIOU – CEO
EMEA
Andrew is responsible for managing VMLY&R across
EMEA. He also serves as the WPP Global Client Lead for Sanofi.
Prior to his current role, he led Y&R EMEA for three years and
was awarded Regional Cannes Creative Network of the Year (2017) and
Effectiveness Network of the year (2016). Before, Andrew led WPP's
Red Fuse in Europe and was the global managing director
for Hill's Pet Nutrition.
About VMLY&R
VMLY&R is a global brand
experience agency that harnesses creativity, technology, and
culture to create connected brands. The agency is made up of nearly
7,000 employees worldwide with principal offices in Kansas City, New
York, London, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners
including Colgate-Palmolive, Danone, Dell, Ford, Office Depot,
Pfizer and Wendy's. For more information, visit www.vmlyr.com.
VMLY&R is a WPP company (NYSE: WPP).
Contact: Claire Charruau -
E: Claire.charruau@vmlyr.com / M: +44 7833 415 478
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SOURCE VMLY&R