One Year After Its Merger, BCW Defines the Future of Communications
March 27 2019 - 1:14PM
Business Wire
CEO Declares It Is in The Business of
“Moving People”
BCW (Burson Cohn & Wolfe), a leading global communications
company formed one year ago by the merger of Burson-Marsteller and
Cohn & Wolfe, today announced its hybrid offering that defines
the future of the agency world with a positioning that focuses on
the value of its business: Moving People.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190327005635/en/
(Photo: Business Wire)
“Everything we do at BCW is about moving people,” said Donna
Imperato, Global CEO, BCW. “As public relations, public affairs and
marketing communications agencies struggle with identifying exactly
what they are and what they should call themselves, we are very
focused on what our clients need to move their internal and
external stakeholders. They need to engage, inspire and lead
constituencies in a favorable direction. BCW helps people discover
the truth; understand, respect and love brands; and identify new
products, services and destinations. We make the connections that
inspire people and move them to ‘purchase.’”
The positioning also will inform BCW’s product and service
development, talent programs and go-to-market efforts around the
world. It is being brought to life through a new campaign developed
in-house called “Moving People” that includes a series of digital
display and print ads with a video narrated by Imperato as its
centerpiece. The campaign is live today on Medium, Instagram,
LinkedIn, Twitter and Facebook and on BCW’s website, will appear in
business and trade publications and feature prominently in employee
communications.
BCW is a hybrid of public relations, public affairs, marketing
communications, creative, digital and content. It takes a channel
agnostic approach, with earned media at the core, to help clients
solve tough business challenges through powerful ideas informed by
data and powered by technology. BCW counts among its ranks leading
data scientists, engineers and storytellers as well as strong
public relations and public affairs professionals to ensure earned
media, critical to a client’s ROI, is at the heart of its
campaigns.
“Over the past year, our global BCW team has moved people on
behalf of thousands of clients across every industry,” added
Imperato. “They are an extraordinary team that are moved by what we
are achieving.”
About BCW
BCW (Burson Cohn & Wolfe), one of the world’s largest
full-service global communications agencies, is in the business of
moving people on behalf of clients. Founded by the merger of
Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and
data-driven creative content and integrated communications programs
grounded in earned media and scaled across all channels for clients
in the B2B, consumer, corporate, crisis management, CSR,
healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), a creative transformation company. For more
information, visit www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190327005635/en/
Catherine
SullivanCatherine.Sullivan@bcw-global.com212.601.3205
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