-- Several buyout firms have been speaking with advertising company WPP about acquiring a stake in its Kanter data analytics unit, Reuters reports Tuesday, citing "four sources familiar with the matter."

-- Bain Capital and Blackstone are among the groups who have expressed interest in the unit, the report said.

-- Goldman Sachs is leading the sale, which may see the unit valued as high as $4.7 billion, the report said.

www.reuters.com/article/us-wpp-kantar-m-a-exclusive/exclusive-advent-and-blackstone-among-bidders-for-wpp-market-research-arm-kantar-sources-idUSKCN1R01FX

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

(END) Dow Jones Newswires

March 19, 2019 12:53 ET (16:53 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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