Vincent Dente Joins BCW as Chief Creative Officer, North America
March 12 2019 - 4:24PM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, announced today that Vincent Dente has joined as Chief
Creative Officer, North America, responsible for further
strengthening BCW’s team of creative experts who develop integrated
communications programs that break new ground and produce dramatic
business results for clients.
“Vincent is an expert at turning creative ideas into integrated,
multimedia narratives that connect with audiences and move them to
take action,” said Chris Foster, President, North America, BCW.
“His 25 plus years of experience across nearly every industry
sector will be incredibly valuable to our clients as we help them
drive their businesses forward through modern, integrated, creative
storytelling.” Dente will report to Foster as well as to Jim
Joseph, BCW’s Global President.
Dente joins BCW from MSL, where he was EVP, Executive Creative
Director, U.S. Before that, he spent five years with Edelman as
EVP, Executive Creative Director, leading the firm’s New York
Creative Network across its Corporate & Public Affairs, Health
and Brand practices working on clients in the beverage, consumer
packaged goods, healthcare, insurance, sportswear and technology
industries.
Prior to that, Dente was Creative Director and Co-Founder of
AgentOf, leading a team developing creative content, social media
strategy, digital development and enterprise e-commerce solutions
for clients including Joseph Abboud, Harman International, JBL,
Lacoste, Microsoft, Sprint and John Varvatos. Earlier in his
career, he spent 15 years running his eponymous firm, Dente Inc.,
collaborating with clients including BMW, Direct TV, Ducati,
Dupont, Hilton, Honda, Labatt Blue, Lexus, Lucent Technologies,
Mercedes-Benz, Mitsubishi and United Airlines.
Dente’s collaborative work has been honored with a Titanium Lion
at the Cannes Lions; Best in Show at The One Show; Best
Experiential Build from Digiday; Best in Show and a Platinum SABRE
Award from The Holmes Report; and a D&AD Impact Award, among
many others.
“BCW has an amazing and integrated infrastructure to facilitate
the creative process,” said Dente. “Its sophisticated data
analytics, research and brand planning teams drive relevant and
insightful big ideas. This is a dream opportunity for me to lead
and partner with really talented people to deliver original and
inspired content for BCW clients.”
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a
creative transformation company. For more information, visit
www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190312005897/en/
Media: Catherine
Sullivan212.798.9501Catherine.Sullivan@bcw-global.com
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