Sleep Country Canada Launches Pilot Express Stores in Select Walmart Stores in Canada
August 31 2021 - 8:47AM
Dow Jones News
By Adriano Marchese
Sleep Country Canada Holdings Inc. will launch ten new express
stores in Walmart Canada licensee spaces as it expands its
partnership with the retail giant.
The Canadian mattress retailer said on Tuesday that the ten new
Sleep Country Express and Dormez-Vous Express stores are expected
to expand customer reach, drive growth through channel innovation
and generate new revenue opportunities.
"The initial ten stores, with an average footprint of 500 square
feet, will open in strategic locations across Ontario and Quebec,
enabling the company to test, learn and optimize with the goal to
expand into other Walmart Canada stores across the country," Sleep
Country said.
The two retailers first began their partnership in March 2019 in
which Walmart's online store in Canada began selling certain
collections of Sleep Country products.
The ten pilot stores are expected to launch in autumn of this
year.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
August 31, 2021 08:32 ET (12:32 GMT)
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