Sam’s Club Brings Sampling Back to Clubs Nationwide
June 01 2021 - 1:00PM
Business Wire
Along with resuming its iconic program, Sam’s
Club adds new demo experiences
Sam’s Club today announced the return of its sampling and demo
program, Taste & Tips. Officially re-launching this week, Taste
& Tips allows members to sample food and review products when
they visit the club. Initially, Taste & Tips will take place on
the weekends and in limited quantities, using new safety measures,
such as sealed samples.
Sam’s Club’s sampling program has been an attraction in clubs
for more than 35 years, but it was paused last March out of concern
for the health and safety of members and associates during
COVID-19.
“Over the past year, our members’ shopping behaviors have
evolved,” said Megan Crozier, Chief Merchandising Officer, Sam’s
Club. “Today, more than ever, members want to do more than just
shop when they come to our clubs – they want to have an experience.
In addition to the return of Taste & Tips, we’ve planned new,
immersive sampling experiences that add even more excitement to our
clubs.”
One such experience is the first-ever Member’s Mark Summer Eats
Food Truck. It will tour the central United States this summer,
giving members a chance to experience the quality of Sam’s Club’s
private brand, Member’s Mark. The event will take sampling out of
the club and into the parking lot with a food truck serving up
hearty helpings of popular Member’s Mark foods, like Member's Mark
Angus Beef Cheeseburgers, Member’s Mark Baked Beans with Brisket
and Member’s Mark Double Dipped Mini Ice Cream Bars.
Additionally, Sam’s Club is testing new ways to sample items,
such as roaming events that bring sampling directly to members as
they checkout, visit the member services desk or use Sam’s Club
Curbside Pickup.
Sampling is available at all of Sam’s Club’s nearly 600 clubs in
the United States. To find a location, visit www.SamsClub.com.
About Sam’s Club Sam's Club®, a division of Walmart Inc.
(NYSE: WMT), is a leading membership warehouse club offering
superior products, savings and services to millions of members in
nearly 600 clubs in the U.S. and Puerto Rico. Now in its 39th year,
Sam's Club continues to redefine warehouse shopping with its highly
curated assortment of high-quality fresh food and Member's Mark
items, in addition to market leading technologies and services like
Scan & Go, Curbside Pickup and home delivery service in select
markets. To learn more about Sam's Club, visit the Sam's Club
Newsroom, shop at SamsClub.com, and interact with Sam's Club on
Twitter, Facebook, TikTok and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20210601005888/en/
Erin Hulliberger, Sam’s Club Media Relations 1-800-331-0085 or
news.walmart.com/reporter
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