ChromaDex to Start Selling Tru Niagen at Walmart Stores
March 10 2021 - 9:54AM
Dow Jones News
By Chris Wack
ChromaDex Corp. said Wednesday that its flagship consumer
product, NAD(+) booster Tru Niagen, will be available in 3,000
Walmart retail stores across the U.S. beginning in June.
ChromaDex said it will introduce Tru Niagen in two packaging
options for Walmart customers, which will have distinct serving
sizes and price points. In addition to in-store availability, these
two options will be available online with same-day delivery and
in-store pickup options for select locations.
The company said Tru Niagen helps users "age better" by safely
and effectively increasing NAD(+), or nicotinamide adenine
dinucleotide, supporting the trillions of cells in the body. Niagen
has received regulatory acceptance by the U.S. FDA, Health Canada,
the European Commission, and the Therapeutic Goods Administration
of Australia.
ChromaDex shares were up 27% to $14.50 in premarket trading.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
March 10, 2021 09:39 ET (14:39 GMT)
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