By Josh Beckerman

 

Walmart Inc. fashion items will be featured in a Friday night TikTok event that the retailer calls a "first-of-its-kind livestream shopping experience."

Ten TikTok creators including Michael Le, will appear in the so-called shoppable variety show, which will include national brands, like Champion, Jordache, Kendall + Kylie and Walmart's own items such as Free Assembly, Scoop and Sofia Jeans. Users will be able to tap on products they want to buy.

Walmart and Oracle Corp. have been seeking to buy a stake in a new U.S.-based company called TikTok Global as TikTok has faced U.S. threats of a shut-down.

Walmart said Thursday that the TikTok creators "will reveal their favorite Walmart fashion finds in a way that's uniquely their own - whether that's an inside look at their closet, a living room runway show or a fashion-forward dance-off."

 

Write to Josh Beckerman at josh.beckerman@wsj.com

 

(END) Dow Jones Newswires

December 17, 2020 12:44 ET (17:44 GMT)

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