Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico
December 23 2019 - 9:00AM
Business Wire
New 32, 50 and 55 inch models available
exclusively at Walmart stores in Mexico starting at $3,499
pesos
Walmart (NYSE: WMT) and Roku, Inc. (NASDAQ: ROKU)
today announced the launch of the new Atvio Roku TV lineup of smart
TVs, exclusively available in Walmart stores in Mexico. Atvio Roku
TVs will offer consumers a smart TV experience that is easy to use
so they can enjoy streaming entertainment at an affordable price.
Atvio Roku TV models will be available in the upcoming weeks and
will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,
starting at $3,499 pesos.
“We know our customers shop with us for quality products at an
affordable price,” said Jesús Enrique Guzman Güereca, vice
president of Walmart Mexico. “We’re thrilled to bring Roku’s
leading operating system to our Atvio smart TVs in Mexico this
holiday season so our customers can enjoy the best entertainment
that is easy to use and at an incredible value.”
“We are happy to partner with Walmart to launch Atvio Roku TVs
in Mexico. We have worked together with Walmart for years to give
millions of people access to affordable streaming devices, and now
consumers in Mexico will be able to enjoy the first Walmart-branded
Roku TV models,” said Arthur van Rest, vice president of
International at Roku. “We are bringing affordable streaming
entertainment for families in Mexico.”
The new Atvio Roku TV lineup includes:
- 32 inch screen: HD, built-in wireless, USB, 3x HDMI,
antenna input, AV input, S/PDIF
- 50 inch screen: 4K/UHD, HDR10, built-in-wireless,
Ethernet, USB, 3x HDMI, antenna input, AV input, S/PDIF
- 55 inch screen: 4K/UHD, 2160p, HDR10, built-in-wireless,
Ethernet, USB, 3x HDMI, antenna input, AV input, S/PDIF
Additional features include:
- Simplicity: A simpler smart TV experience that puts all
the entertainment options (streaming, cable/satellite, antenna)
onto one personalized home screen.
- Entertainment: An entertainment experience that is
continually enhanced with frequent software updates, Roku TV offers
a streaming line-up with more than 100,000 movies & TV episodes
across thousands of free and paid streaming channels, such as the
Apple TV app, Cinépolis KLIC, Claro Video, HBO GO and Netflix.
- Roku Search: Fast and easy search across top channels
offers results ranked by price.
- Over-the-air HDTV: Connect an HD antenna for easy access
to live over-the-air programming. Pause, rewind, or fast forward
live TV for up to 90 minutes (requires 16GB USB stick).
- Roku Remote: An easy to use remote control with channel
shortcut buttons.
- Free Roku mobile app: Control the TV using the virtual
remote and keyboard, enjoy private listening with headphones, and
more.
Roku TV
Roku launched the Roku TV licensing program in 2016 in Mexico
after launching in 2014 in the US. The Roku TV licensing program
enables TV brands to use Roku’s operating system and smart TV
reference design to build better, smarter TVs. The Roku operating
system powers the TV and the Roku platform provides all of the
software and enables streaming channels, allowing the TV maker to
focus on the hardware design and picture quality of the TV. Roku TV
is the #1 licensed TV operating system in North America. Roku
believes that Roku TV represented more than one in three smart TVs
sold in the U.S. during the first nine months of 2019.
Pricing and Availability
Atvio Roku TV models will be exclusively available at Walmart
stores in Mexico in the upcoming weeks. The 32-inch is priced at
$3,499 pesos, the 50-inch at $6,999 pesos and the 55-inch at $8,499
pesos.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, over 275
million customers and members visit our more than 11,300 stores
under 58 banners in 27 countries and eCommerce websites. With
fiscal year 2019 revenue of $514.4 billion, Walmart employs over
2.2 million associates worldwide. Walmart continues to be a leader
in sustainability, corporate philanthropy and employment
opportunity. Additional information about Walmart can be found by
visiting http://corporate.walmart.com, on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV™ models and Roku
streaming players are available in select countries around the
world through direct retail sales and licensing arrangements with
TV brands and service operators. Roku audio products are available
in the U.S. through direct retail sales. Roku is headquartered in
Los Gatos, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the availability, timing
of release, benefits, impact and features of the Atvio Roku TV
lineup of smart TVs and the benefits and features of the Roku
platform and the Roku operating system. Except as required by law,
we assume no obligation to update these forward-looking statements
publicly, or to update the reasons actual results could differ
materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Form 10-K for the year ended December 31, 2018 and
our Quarterly Report on Form 10-Q for the quarter ended September
30, 2019. Copies of reports filed with the SEC are posted on Roku’s
website and are available from Roku without charge.
Roku and the Roku logo are registered trademarks and Roku TV is
a trademark of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20191223005146/en/
Diane Carlini dcarlini@roku.com
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