Walmart and eko Welcome Families to the “Walmart Toy Lab” to Test 2019’s Hottest Toys Without Leaving Home
October 15 2019 - 9:00AM
Business Wire
Kids Can Play with 40 Sought-After Toys in an
Interactive Experience That Brings Fun & Convenience to Holiday
Shopping
Walmart and eko, the leader in choice-driven entertainment,
today unveiled the Walmart Toy Lab for the 2019 holiday season at
www.walmarttoylab.com. A free, online interactive experience, the
Walmart Toy Lab invites kids to test this year’s most-wanted toys
from their tablet or computer. The Walmart Toy Lab brings fun to
holiday shopping, combining play for kids and convenience for
parents in the rush of the season.
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the full release here:
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Beginning today, kids are invited to
check out the Walmart Toy Lab where they can interact with this
year’s hottest toys through an interactive digital experience
available online. (Photo: Business Wire)
Starting today, kids can step into the Walmart Toy Lab and
become toy testers within a bright, fantastical workshop. Alongside
two hosts, kids will use a “Funtroller” and choose to test, look
at, or play with the season's hottest toys. From cruising around on
a Hover-1 Kart hoverboard and keeping watch from the Paw Patrol
Lookout Tower, to coaxing a creature out of the How to Train Your
Hatching Dragon, kids can put toys through their paces before
adding them to their wish lists.
The Walmart Toy Lab is an example of Walmart’s commitment to
delivering convenience and fun experiences to customers this
holiday season. Created in partnership with eko, the Walmart Toy
Lab leverages eko technology to reinvent traditional catalogs and
today’s YouTube “unboxing videos,” putting kids in the driver’s
seat.
“Being a retailer isn’t simply about selling items anymore –
it’s about creating an experience for our customers,” Anne Marie
Kehoe, Walmart’s vice president of toys, explained. “The Walmart
Toy Lab is a way for us to create a digital experience for kids to
really see our hottest toys in action as we enter the holiday
season.”
“KidHQ is filling a gap left behind by shuttered toy stores and
old-school catalogs, and in the process is reinventing how brands
connect with people,” said Ivy Sheibar, chief brand officer of eko.
“I have young children and know first-hand that kids have grown
accustomed to interacting and playing with technology. KidHQ
fulfills these expectations by inviting kids to choose what happens
next throughout the experience rather than passively consuming
content. At eko, we believe it’s the future for entertainment and
brands alike.”
Beginning today, kids and parents can interact with the
following toys within the Walmart Toy Lab:
- Barbie Dreamplane
- Owleez
- Frozen 2 Elsa’s Enchanted Ice Vanity
- FurReal Cubby
- Frozen 2 Arendelle Castle
- Kindi Kids
- Myla the Magical Unicorn
- Juno My Baby Elephant
- Frozen 2 Forest Expedition Dolls
- Robo Alive Ice Dragon / Robo Alive Fire Dragon
- Star Wars Scream Saber
- Marvel Spider-Man Super Web Slinger
- Turbo Bot
- L.O.L. Glamper
- Simba Ride-On
- Peppa Pig Magical Parade
- Paw Patrol Lookout Tower
- Adventure Force NASCAR Crash Racers
- Hover-1 Hoverboard and Kart
- Huffy Torex
Twenty more toys will be added to the interactive experience on
November 1!
This is the second year the Walmart Toy Lab has brought a new
form of entertainment to the holiday season. After announcing a
joint venture last year, eko and Walmart have partnered on a number
of unique interactive experiences.
For more information, visit the Walmart Newsroom.
For more information on Eko, visit www.helloeko.com.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, over 275
million customers and members visit our more than 11,300 stores
under 58 banners in 27 countries and eCommerce websites. With
fiscal year 2019 revenue of $514.4 billion, Walmart employs over
2.2 million associates worldwide. Walmart continues to be a leader
in sustainability, corporate philanthropy and employment
opportunity. Additional information about Walmart can be found by
visiting http://corporate.walmart.com, on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
About eko
eko is a pioneering interactive entertainment company that lets
audiences shape stories as they unfold. eko's technology allows
viewers to affect, control, and influence interactive entertainment
like never before. The company provides a platform for interactive
stories and partners with media companies, independent creators and
top brands to create deeply engaging experiences for audiences.
Stories are distributed through Helloeko.com, affiliate partners,
and social networks; available on desktop, mobile, and connected
devices. The company has over 15 patents for its technology,
including its proprietary player and authoring tools. eko Studio,
the company's suite of authoring tools, is also offered for free to
a community of creators who craft their own interactive experiences
using eko's platform. For more information, visit
www.helloeko.com.
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Leigh Stidham Leigh.Stidham@walmart.com
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