Wyndham will use AWS’s comprehensive portfolio
of cloud technologies to develop and deploy next-generation
capabilities for travelers and franchisees across its 21 brands in
nearly 95 countries
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc.
company (NASDAQ: AMZN), announced a global collaboration with
Wyndham Hotels & Resorts, Inc. (NYSE: WH), the world’s largest
hotel franchising company, to upgrade its technology infrastructure
and develop and deliver new guest services across its 21 hotel
brands—including Days Inn, La Quinta, Microtel, Ramada, Super 8,
and Wyndham. Moving to AWS enables Wyndham to enhance business
performance, reinvest approximately 45% of reduced data center
operating costs, and shut down additional physical datacenters,
putting it on track to achieve its goal of running 90% of its
infrastructure in the cloud. The announcement is part of Wyndham’s
multiyear digital transformation and investment in technology that
automates hotel reservations, supports its franchisees by helping
simplify operations, and enhances the guest experience across
Wyndham properties globally.
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Wyndham began working with AWS in 2018 when it was spun off from
Wyndham Worldwide and needed to quickly stand up its own IT
infrastructure. The hotel company migrated its core reservation
system, property management system, and data processing platform to
AWS to more easily launch new services for franchisees and guests
while also improving operational efficiency. Expanding its presence
in the cloud will enable Wyndham to focus on growing its core hotel
franchise business—seamlessly integrating new properties into its
network—while leveraging AWS’s proven global infrastructure to help
meet demand where it arises post-pandemic during the peak summer
travel season.
For example, Wyndham will use AWS machine learning to help
optimize over 90,000 daily rate changes across its approximately
9,000 hotels to help maximize occupancy rates that vary according
to factors such as location, weather, and time of year. This will
benefit Wyndham franchisees by helping them identify and offer the
best rates, discounts, and stay rules appropriate for the
geographic market, brand, and specific hotel. In addition, Wyndham
will use AWS to develop new digital services for guests to automate
check-in and leverage AWS partners to deliver customized offers
during hotel stays, such as recommendations on local attractions,
restaurants, and entertainment.
During COVID-19, Wyndham leveraged AWS technologies to provide
flexibility for franchisees and guests, helping them navigate
evolving safety protocols. For example, Wyndham was able to launch
a housekeeping application in just a few weeks’ time to provide
hotels with an updated checklist of protocols for cleaning staff.
The app also gives franchisees the ability to run “last-rented”
room reports to accommodate new guest requests to stay in rooms
that have been vacant for more than 24 hours. Looking ahead,
Wyndham will use AWS to remain agile and adapt to rapidly changing
guest and market needs with plans to use AWS machine learning to
drive demand with greater personalization and more timely and
relevant guest offers.
“We are excited to expand our strategic relationship with AWS,
the world’s leading and most comprehensive cloud provider, to
create one-of-a-kind experiences for our guests and increase our
operational efficiency on a global scale,” said Scott Strickland,
Executive Vice President and Chief Information Officer, Wyndham
Hotels & Resorts. “By moving the majority of our workloads to
the cloud, Wyndham was able to rapidly respond to the changing
business conditions brought on by COVID-19, and now we’re
positioned to scale our operations as different parts of the world
begin to reopen. The agility we have gained in moving to the cloud,
thanks to AWS’s vast portfolio of cloud technologies, helps us
expand our digital guest services and introduce new solutions and
functionality for our franchisees in a matter of days rather than
months.”
“The hotel industry has faced a series of rapid changes
recently, yet by running on AWS Wyndham gains the insights and
agility it needs to support its franchisees, transform its customer
engagement, service, and business models, and remain an industry
leader,” said Greg Pearson, Vice President, Worldwide Commercial
Sales at Amazon Web Services, Inc. “Leveraging AWS’s proven
operating experience, global infrastructure, and unparalleled
portfolio of cloud capabilities, Wyndham has the ability to scale
its operations to every corner of the globe and drive innovations
across its digital channels. This collaboration is helping Wyndham
to become an even more resilient organization that can meet
customers’ ever-changing needs and build for what’s next.”
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud offering. AWS has been
continually expanding its services to support virtually any cloud
workload, and it now has more than 200 fully featured services for
compute, storage, databases, networking, analytics, machine
learning and artificial intelligence (AI), Internet of Things
(IoT), mobile, security, hybrid, virtual and augmented reality (VR
and AR), media, and application development, deployment, and
management from 81 Availability Zones within 25 geographic regions,
with announced plans for 21 more Availability Zones and seven more
AWS Regions in Australia, India, Indonesia, Israel, Spain,
Switzerland, and the United Arab Emirates. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest
hotel franchising company by the number of properties, with
approximately 9,000 hotels across nearly 95 countries on six
continents. Through its network of approximately 798,000 rooms
appealing to the everyday traveler, Wyndham commands a leading
presence in the economy and midscale segments of the lodging
industry. The Company operates a portfolio of 21 hotel brands,
including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®,
Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark
Collection® and Wyndham®. Wyndham Hotels & Resorts is also a
leading provider of hotel management services. The Company’s
award-winning Wyndham Rewards loyalty program offers 89 million
enrolled members the opportunity to redeem points at thousands of
hotels, vacation club resorts and vacation rentals globally. For
more information, visit www.wyndhamhotels.com.
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