PARSIPPANY, N.J., March 31, 2021 /PRNewswire/ -- Super
8® by Wyndham, one of the world's largest economy
hotel brands, today unveiled the latest installment of its
award-winning #JourneySafe campaign. Featuring the voice of actor,
family man and avid road tripper Oliver
Hudson, the reimagined, multi-channel campaign—best known
for its use of iconic dashboard bobbleheads—takes a light-hearted,
PSA-style approach to promoting the continued importance of safe
and responsible travel.
#JourneySafe returns as millions of travelers—many showing
increasing levels of consumer confidence—look to balance a new
willingness to travel with the continued desire to do so safely.
According to a recent third-party travel study shared by the United
States Travel Association with its members, close to 9 out of 10
American travelers now have travel plans in the next six
months1.
"This last year has changed what it means to #JourneySafe. The
words carry new weight and it was important to us that our campaign
evolve to reflect that," said Mike
Mueller, president, Brand Operations, Super 8 by Wyndham.
"As millions of travelers start making plans to get back on the
road—some for the first time in more than a year—we want to let
them know that Super 8 hotels are ready to welcome them and their
families. From elevated health and safety protocols to flexible
booking policies, we're here to be their companion on the
road."
Inspired by Super 8's passion for promoting safe travel,
Hudson—known for his work on series like Rules of Engagement,
Nashville and Splitting Up
Together, as well as the hit podcasts Sibling Revelry and Daddy
Issues with Joe Buck and Oliver
Hudson—joins as the voice of Coach in the campaign's anchor: a
30-second PSA-style video. In the spot, he and his "team" of
dashboard characters share practical advice for a safe
journey—think tips around hand sanitizer, face masks, and pit
stops—as they prepare to get back on the road.
"I've always associated the open road with freedom and
exploration, which is why I find this campaign so important—it's
about reinvigorating the all-American, road-warrior spirit while
promoting practices that will continue to help keep all of us
prepared, safe, and healthy," said Hudson. "It's a message I'm
proud to be a part of and, on a lighter note, one that has also
allowed me to check off my career goal playing an athlete. Win-win.
Now I just need to update that road trip playlist of mine."
The nationwide rollout of #JourneySafe begins today and includes
a comprehensive digital and social media presence. Complementing
the brand's creative is a call to action on
www.super8.com/journeysafe, where travelers can not only pledge to
#JourneySafe themselves, but find resources to help them inspire
family and friends to do the same. Super 8 first launched its
#JourneySafe campaign in 2019 as a means to draw attention to the
underreported issue of drowsy driving but has since evolved the
campaign in light of COVID-19 to promote safe and responsible
travel.
Now through May 28, 2021,
travelers can earn a free night—provided in the form of 7,500
Wyndham Rewards® points—when they book three consecutive nights or
more and stay before May 31, 2021
(full terms and conditions are available at
www.wyndhamrewards.com). Committed to providing guests with peace
of mind, Super 8 hotels throughout the U.S. and Canada have implemented elevated health and
safety protocols as part of Wyndham's Count on US® initiative and
continue to offer flexible booking policies along with low-contact
mobile check-in and checkout. In addition, members of the Wyndham
Rewards loyalty program, of which the brand's hotels participate,
have had their current benefits extended through the end of 2021
and expiration of points paused through June
30, 2021.
To learn more about Super 8's reimagined #JourneySafe campaign,
visit www.super8.com/journeysafe.
About Super 8 by Wyndham
For more than four decades,
Super 8® by Wyndham—one of the world's largest economy hotel brand
with more than 2,700 hotels globally—has served as a trusted and
convenient companion on the road. Today, we're on a mission to
elevate economy, modernizing the brand for the next generation of
traveler with redesigned rooms, fast, free Wi-Fi and a
complimentary breakfast. Learn more www.super8.com. Like us on
Facebook and follow us on Instagram. For development opportunities,
visit www.wyndhamdevelopment.com. See you on the road.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with over 8,900 hotels across
nearly 95 countries on six continents. Through its network of
approximately 796,000 rooms appealing to the everyday traveler,
Wyndham commands a leading presence in the economy and midscale
segments of the lodging industry. The Company operates a portfolio
of 20 hotel brands, including Super 8®, Days Inn®, Ramada®,
Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn
Suites®, Trademark Collection® and Wyndham®, Wyndham Hotels &
Resorts is also a leading provider of hotel management services.
The Company's award-winning Wyndham Rewards loyalty program offers
86 million enrolled members the opportunity to redeem points at
thousands of hotels, vacation club resorts and vacation rentals
globally. For more information,
visit www.wyndhamhotels.com.
1 "American Travel Sentiment Reaches New
Pandemic Milestones"
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-33
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SOURCE Wyndham Hotels & Resorts