Modern Charcoal Kettle Design and Performance
Meets 1950s-Inspired Features to Honor the Innovative Roots of the
World’s Leading BBQ Brand
Weber Inc. (NYSE:WEBR), the global leader in outdoor cooking
innovation, technology, and products, today unveiled a new limited
edition series of commemorative charcoal kettles designed to
celebrate the Weber® Original Kettle® charcoal grill that started
the global outdoor cooking revolution 70 years ago. Weber produced
a limited number of these special kettles globally, which go on
sale worldwide later this Spring.
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the full release here:
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Weber 70th Anniversary Kettle Collection,
Hot Rod Yellow. (Photo: Business Wire)
“When our founder George Stephen invented the iconic Weber
Kettle in 1952, he initiated a new era in grilling,” said Jennifer
Bonuso, Senior Vice President and General Manager of Product for
Weber. “This constantly curious, entrepreneurial spirit of
innovation that George embodied is the lifeblood of our Company,
and our new Anniversary Kettle Collection honors 70 years of Weber
grilling and how we continually strive to reinvent the outdoor
cooking experience.”
ABOUT THE NEW, LIMITED EDITION 70th ANNIVERSARY KETTLE
COLLECTION
This limited edition, commemorative Weber charcoal grill series
features heritage colors and details that reflect the 1950s in
America. Each of the four 22-inch kettles in the Collection is
named after elements of American culture that mark the “Golden Age
of America” era:
- Hot Rod Yellow nods to classic ‘50s car models.
- Hollywood Gray speaks to the silver screen and the advent of
drive-in movie theaters and stereo sound.
- Diner Green celebrates the classic ‘50s diners that shaped the
country’s love for hamburgers, french fries, and club
sandwiches.
- Rock ‘N’ Roll Blue honors the emergence of rock and roll and
rockabilly music.
Weber worked with a charcoal kettle fan group on social media to
develop the individual kettle color names. As a tribute to the era
itself and the legacy of Weber, fans nominated a wide range of
naming themes, and hundreds voted “American Classic” as their
winning 1950s inspiration for the kettle color names.
The kettles also feature a solid bottom, silver utility tray for
storage, a ‘50s-inspired automobile-style hood-ornament lid
thermometer, white-walled wheels, and wood-like nylon handles.
Every limited edition Weber 70th Anniversary Kettle also comes
with a vintage Weber steel sign and bottle opener, and all items
are boxed in throwback-style Weber packaging.
Weber enthusiasts around the world can purchase the limited
edition Weber 70th Anniversary Kettle Collection from retailers and
on weber.com this Spring. Pricing, purchase dates, and availability
of Collection colors will vary by geographic region.
ABOUT THE WEBER CHARCOAL KETTLE
It all started around a fire. In 1950, in a small town just
outside of Chicago, George Stephen hosted a large BBQ in his
backyard. As the party got underway, George realized he couldn’t
control the flame on his homemade brick fireplace, subsequently
burning his food and ruining his party. But not all was lost that
day. That open flame sparked George’s interest in creating a better
barbecue.
At the time, George worked at Weber Brothers Metal Works, a
local business that made buoys for the Chicago harbor system. Each
buoy was made out of two half-spheres welded together. These buoys
inspired George to create a closed cooking system for a grill. He
took one-half of a sphere, added legs and punched holes on the
bottom to increase air circulation, and placed a lid on top. The
cooking results were outstanding, and the iconic Weber kettle --
“George’s BBQ Kettle” -- was born.
George packed up a few of his new kettles and hit the road,
demonstrating his creation to shoppers at small, local hardware
stores throughout the U.S. And the rest, they say, is history.
Over the years, George’s kettle design evolved with dampeners, a
deeper lid, a handle, and other elements that continually improved
the grilling experience. And across seven decades, his Company
would go on to create the industry standards in high-quality,
high-performance smokers and gas, electric, wood pellet, and smart
grills, all designed to make cooking outdoors more enjoyable,
relaxing, and, above all, delicious.
ABOUT WEBER
Weber Inc. headquartered in Palatine, Ill., is the world’s
leading barbecue brand. The Company’s founder George Stephen, Sr.,
established the outdoor cooking category when he invented the
original kettle charcoal grill 70 years ago. Weber offers a
comprehensive, innovative product portfolio, including charcoal,
gas, pellet and electric grills, smokers, and accessories designed
to help outdoor cooking enthusiasts discover what’s possible. In
2021, the Company acquired June Life Inc., a smart appliance and
technology company, to accelerate the development of its Weber
Connect® technology and digital products. In addition, Weber
recently launched 1952 Ventures, a subsidiary designed to
accelerate new growth platforms and brand extensions for the
Company in the areas of product, technologies, and partnerships.
Weber offers its barbecue grills and accessories, services, and
experiences to a passionate community of millions across 78
countries.
WEBER®, ORIGINAL KETTLE®, and WEBER CONNECT® are U.S. registered
trademarks of Weber-Stephen Products LLC.
FORWARD-LOOKING STATEMENTS
This press release contains various “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995, which represent Weber’s expectations or beliefs concerning
future events. In some cases, you can identify these statements by
forward-looking words such as “may,” “might,” “will,” “should,”
“expects,” “plans,” “anticipates,” “believes,” “estimates,”
“predicts,” “potential” or “continue,” the negative of these terms
and other comparable terminology. These forward-looking statements,
which are subject to risks, uncertainties and assumptions about us,
may include projections of our future financial performance, our
anticipated growth strategies and anticipated trends in our
business. These statements are only predictions based on our
current expectations and projections about future events. There are
important factors that could cause our actual results, level of
activity, performance or achievements to differ materially from the
results, level of activity, performance or achievements expressed
or implied by the forward-looking statements, including those
factors discussed in the section titled “Risk Factors” in our
Annual Report on Form 10-K, for the year ended September 30,
2021.
Our future results could be affected by a variety of other
factors, including uncertainty of the magnitude, duration,
geographic reach, impact on the global economy and current and
potential travel restrictions of the COVID-19 outbreak, the
current, and uncertain future, impact of the COVID-19 outbreak on
our business, growth, reputation, prospects, financial condition,
operating results (including components of our financial results),
and cash flows and liquidity, risks relating to any unforeseen
changes to or effects on liabilities, future capital expenditures,
revenues, expenses, earnings, synergies, indebtedness, financial
condition, losses and future prospects, the ability to realize the
anticipated benefits and synergies from business acquisitions in
the amounts and at the times expected, the impact of competitive
conditions, the effectiveness of pricing, advertising, and
promotional programs; the success of innovation, renovation and new
product introductions; the recoverability of the carrying value of
goodwill and other intangibles, the success of productivity
improvements and business transitions, commodity and energy prices,
transportation costs, labor costs, disruptions or inefficiencies in
supply chain, the availability of and interest rates on short-term
and long-term financing, the levels of spending on systems
initiatives, properties, business opportunities, integration of
acquired businesses, and other general and administrative costs,
changes in consumer behavior and preferences, the effect of U.S.
and foreign economic conditions on items such as interest rates,
statutory tax rates, currency conversion and availability, legal
and regulatory factors including the impact of any product recalls;
and business disruption or other losses from war, pandemic,
terrorist acts or political unrest.
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version on businesswire.com: https://www.businesswire.com/news/home/20220224005330/en/
INVESTOR RELATIONS Brian Eichenlaub
investors@weber.com
MEDIA Kristina Peterson-Lohman media@weber.com
Weber (NYSE:WEBR)
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