Waddell & Reed, Inc. Expands Digital Platform for Advisor Data Access
May 14 2020 - 6:45AM
Business Wire
Business Administration Platform advances as
WaddellONE adds integrated digital repository and web-based process
information
Waddell & Reed, Inc. has further expanded its WaddellONE
centralized digital data platform with the launch of a
comprehensive, web-based and cloud-accessible integrated database
along with a digital repository of processes, procedures and other
information, both of which are now available to all affiliated
financial advisors.
Together, the added capabilities consolidate accessibility and
reduce the number of distinct systems that financial advisors must
utilize to view comprehensive client and practice data. Added this
week are:
- ONESource, a consolidated digital repository to provide
an aggregated view of client data and an advisor’s entire book of
business, increasing data consistency and providing a shared view
across advisor offices or teams;
- ONEService, a web-based repository of processes,
procedures and other information to enable advisors to quickly and
easily locate information about products, workflow processes and
transactional procedures all in one location.
“These two key resources help simplify advisors’ access to
client data and key metrics that not only help them best serve
their clients, but help them continue to manage and build their
business by consolidating and integrating applications,” said Shawn
Mihal, President of Waddell & Reed, Inc. “Clients can be
assured their best interests are at the forefront, with each
advisor gaining a more holistic view of their clients’ financial
picture, plans and investments, among other information.”
In the coming months, additional functionality will offer
long-term benefits such as a complete view of each book of business
through additional data dashboards and ongoing efficient data
management.
Launched last year as part of Waddell & Reed’s heightened
technology infrastructure and enhanced advisor experience,
WaddellONE gives advisors direct connectivity to several of the
firm’s existing technology partners – including Albridge Wealth
Reporting, eMoney, Envestnet and its Advisor Compensation
Management system.
WaddellONE combines access to existing quick-link and online
applications – with the added benefit of market data, research, and
news coverage – in one location. It not only brings access to a
range of data and services -- including client, product,
processing, even reporting – but is scalable, allowing the capture
of added applications in the future. It is built utilizing the
capabilities of Thomson ONE, an industry-leading application
available through Refinitiv (formerly the Financial and Risk
Business of Thomson Reuters).
Mihal noted that it’s another step in the strategic evolution of
Waddell & Reed’s wealth management business, focused on
improving its advisor experience through technological
enhancements, product expansion and broadening support. WaddellONE
further supports the broader scalability of the firm’s wealth
management business from a growth standpoint over time, he added.
Waddell & Reed, Inc. is one of the pioneers of the planning
industry, founded more than 80 years ago.
About Waddell & Reed
Founded in 1937, Waddell & Reed, Inc. is one of the oldest
financial planning firms in the U.S., providing total planning
services to clients throughout the United States through a network
of independent financial advisors. It is a subsidiary of Waddell
& Reed Financial, Inc. (NYSE: WDR).
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Roger Hoadley VP, Communications rhoadley@waddell.com
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