Rigorous evaluation ensures customers can shop
top-rated products with total peace of mind
BOSTON, March 25,
2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the
destination for all things home, today announced a new standard in
home shopping with the launch of Wayfair Verified, a program
designed to give customers a shortcut to the best items in the
Wayfair catalog across every style and price point. This trusted
seal of approval highlights the company's most trusted
products–carefully evaluated and selected by Wayfair product
specialists for quality and value–making it easier than ever for
shoppers to outfit their home with confidence.
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"We know that shopping for home products online can be
overwhelming—customers shouldn't have to guess if a sofa is
comfortable or a table is sturdy," said Jon
Blotner, president of commercial and operations at Wayfair.
"With Wayfair Verified, we do the testing so they don't have
to—sitting on sofas, assembling furniture, and evaluating every
detail—so shoppers can feel confident, knowing we stand behind
every selection."
As a seal of approval, Wayfair Verified streamlines the process
for customers to shop for products that maintain a certain level of
quality, rigorously evaluated and confirmed by a dedicated team of
merchants and product testers. Verified products are loved by
customers with high review ratings, offer great value, low return
and damage rates and are only sold by trusted supplier
partners.
Each Verified product undergoes a five-step evaluation
process:
- Packaging & Assembly Assessment: Upon arrival,
packaging experts evaluate the product's packaging, assembly
experience, legal compliance, and instruction clarity.
- Comprehensive Quality Audit: Wayfair product
specialists inspect each product against category and
class-specific criteria to ensure quality and verify the accuracy
of on-site details.
- Qualitative Quality Review: Product specialists
hand test each item for comfort, material feel, stability and
overall satisfaction.
- Value Determination: Product specialists assess the
results of all inspections–packaging, assembly and quality–against
its price, to determine if products clear the very high all-in
value threshold for Verified.
- Verified Treatment: Once an item becomes Verified,
product specialists create custom product videos and other content
to highlight key features of the Verified items they love, and
believe customers will too.
Wayfair will showcase the Verified program at Shoptalk Spring
2025, where Jon Blotner and
Liza Lefkowski, vice president of
curation, brands, and stores, will discuss its role in elevating
customer confidence and satisfaction and driving purchase
decisions.
Learn more about Wayfair Verified and shop Verified products
here.
About Wayfair
Wayfair is the destination for all things home, and we make it
easy to create a home that is just right for you. Whether you're
looking for that perfect piece or redesigning your entire space,
Wayfair offers quality finds for every style and budget, and a
seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.9 billion in
net revenue for the year ended December 31,
2024 and is headquartered in Boston, Massachusetts with global
operations.
Wayfair Media Relations:
Karoline Etter
PR@wayfair.com
Wayfair Investor Relations:
Ryan Barney
IR@wayfair.com
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SOURCE Wayfair Inc.
