BOSTON, March 14,
2025 /PRNewswire/ -- Wayfair Inc. (NYSE:
W), the destination for all things home, today announced the
location of its second large-format store in Atlanta, Georgia. Set to open in 2026, this
sprawling 150,000-square-foot space will offer an immersive,
one-stop shopping destination for furniture, home decor,
housewares, appliances, and home improvement essentials—all
designed to inspire and elevate every home, across all styles and
budgets.
"At the heart of our retail strategy is our commitment to
providing customers with a seamless shopping experience, whether
online or in-store," said Liza
Lefkowski, vice president of merchandising and stores at
Wayfair. "We are thrilled to bring this one-of-a-kind shopping
experience to the Atlanta metro
area. We will offer customers an extensive selection for all styles
and budgets, with our vast catalog brought to life in an inspiring
and easy-to-navigate shopping experience that makes discovering the
perfect pieces effortless."
The Atlanta store marks
Wayfair's second large-format location, following the successful
debut of the first store in Wilmette,
IL, in May 2024. The
Wilmette store has delivered
outstanding results, contributing to sales from the state of
Illinois growing more than 15%
faster than the U.S. overall, from the store launch through the end
of 2024.
"The excitement around our first store in Wilmette exceeded expectations – from packed
shopping carts in-store, to bus tours from neighboring states. It's
been incredible to see the enthusiasm for Wayfair in person and we
can't wait to bring that same energy to Atlanta," said Lefkowski.
Bridging the gap between online and in-store convenience, many
items are available to purchase and take home that day, and for
bigger items like sofas, the store's proximity to Wayfair's
fulfillment center in McDonough,
GA will allow for fast delivery. The new store will be
located at 1801 Howell Mill Rd NW within The District at Howell
Mill, a well-established shopping center in Atlanta's thriving Upper Westside
neighborhood. Situated along I-75 at Howell Mill Rd—just minutes
from Buckhead, Midtown, and
downtown Atlanta—the store offers prime accessibility for both
local shoppers and visitors from across the greater Atlanta area.
The lease transaction was represented by Fraser Gough and Benton
Green of Retail Planning Corporation. The property is owned
by JLL Income Property Trust, a division of LaSalle Investment
Management, a global real estate investment firm, along with Selig
Enterprises, a 108-year-old, family-owned and operated real estate
development company based in Atlanta.
About Wayfair:
Wayfair is the destination for all
things home, and we make it easy to create a home that is just
right for you. Whether you're looking for that perfect piece or
redesigning your entire space, Wayfair offers quality finds for
every style and budget, and a seamless experience from inspiration
to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.9 billion in
net revenue for the year ended December 31,
2024 and is headquartered in Boston, Massachusetts with global
operations.
Contacts:
Wayfair PR
Karoline Etter
pr@wayfair.com
Wayfair IR
James Lamb
ir@wayfair.com
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SOURCE Wayfair Inc.
