Wayfair Introduces New Flagship Brand, Hykkon
October 14 2019 - 2:00AM
Business Wire
Curated home and living collection offers
exciting design at an affordable price
Wayfair Inc., one of the world’s largest online destinations for
the home, today unveiled Hykkon, a carefully curated collection of
stylish yet timeless home furnishings to help customers discover
exciting design at an affordable price. Hykkon is the first
flagship brand for Wayfair’s European business and launched today
across Wayfair.co.uk and Wayfair.de.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191013005016/en/
Wayfair introduces new flagship brand,
Hykkon (Photo: Business Wire)
The new Hykkon collection offers a curated assortment that is
both sophisticated and playful, embracing modern, minimalist and
unexpected elements. The brand features a retro-inspired colour
palette and aesthetic across a wide range of furniture and decor
that can be mixed and matched together or with existing pieces to
fit any one-of-a-kind home.
“We’re thrilled to launch our first flagship brand across
Wayfair Europe, which gives our customers premium access to an in
demand, modern assortment at an affordable price point,” said
Martin Reiter, Head of Europe, Wayfair. “Curated, personal design
does not have to be expensive or hard to find. The launch of a
style focused brand like Hykkon is another step forward in our
mission to deliver an unparalleled customer experience in shopping
for home.”
In addition to Hykkon’s carefully selected assortment, the brand
is powered by Wayfair’s seamless shopping experience and delivery
network that makes it so easy to shop online for home. Shoppers
browsing Hykkon will have access to first class merchandising that
combines high quality, unique product imagery, precise dimensions
and descriptions, and customer reviews.
Available now at Wayfair in the United Kingdom and Germany,
Hykkon includes more than 700 products for the living room, dining
room, and bedroom as well as decor, textiles and lighting. To
discover and shop the full Hykkon collection, visit:
www.wayfair.co.uk/Hykkon. Follow along on social with #Hykkon
#MyWayfairUK.
About Wayfair Wayfair is one of the world's largest
online destinations to shop for your home. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and
easily find exactly what they want from a selection of more than 14
million items across home furnishings, décor, housewares and more.
Committed to delighting its customers every step of the way,
Wayfair offers outstanding service from product discovery to final
delivery. Wayfair’s logistics network catered for home allows fast
and convenient delivery for products of all shapes and sizes.
Headquartered in Boston, Massachusetts, U.S. and with offices in
Berlin, London and Galway, the company employs 14,500 people, more
than 1,700 of them in Europe. Wayfair operates in the United
Kingdom, Germany, Canada and the U.S. The company generated $8
billion in net revenue for the twelve months ended June 30, 2019
and is publicly listed on the New York Stock Exchange.
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version on businesswire.com: https://www.businesswire.com/news/home/20191013005016/en/
Media Relations Contact: Caroline Burns
PR@Wayfair.com
Investor Relations Contact: Jane Gelfand, 857-315-3270
IR@wayfair.com
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