Inside Verizon's 5G Game Plan -- WSJ

Date : 09/13/2018 @ 7:02AM
Source : Dow Jones News
Stock : Verizon Communications Inc. (VZ)
Quote : 57.68  -0.4 (-0.69%) @ 9:13PM
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Inside Verizon's 5G Game Plan -- WSJ

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The company's CEO on how the technology will make a difference -- to users and the company

By Sarah Krouse 

This article is being republished as part of our daily reproduction of WSJ.com articles that also appeared in the U.S. print edition of The Wall Street Journal (September 13, 2018).

Verizon Communications Inc.'s new chief executive, Hans Vestberg, has taken the helm as the wireless giant pursues a bet that providing a strong network is better than trying to own the content that flows through it.

Verizon plans to roll out the next, faster generation of wireless networks, or 5G, for its residential customers in four cities before the end of the year. The carrier said Tuesday that customers in Indianapolis, Houston, Sacramento and Los Angeles will be able to sign up for its 5G broadband internet service later this week, with installations starting Oct.1. The service uses higher-frequency spectrum known as millimeter waves, which can carry more data than other types of spectrum but can't travel as far or penetrate many hard materials.

The company has thus far opted not to pursue the transformational mergers and acquisitions like AT&T Inc.'s purchase of Time Warner or T-Mobile US Inc.'s proposed purchase of Sprint Corp. In an interview, Mr. Vestberg, who was CEO of Ericsson AB before joining Verizon in 2017, discusses what 5G will mean for consumers and why providing the pipes is the best position for the telecom carrier to be in. Edited excerpts follow:

WSJ: What differences will consumers see with 5G?

MR. VESTBERG: 5G has eight different currencies. The currency is something I can give to a consumer or enterprise, things like the peak data rate, the mobile data volumes, the mobility -- or how fast can you drive and still keep the signal. Other currencies include network reliability, latency [which is the time it takes for two devices to communicate], and how many connected devices you can have per square kilometer. With 4G, you can have roughly 1,000 connected devices per square kilometer. It is one million on 5G. There also is the energy efficiency and service deployment time, or how long it takes to connect to the internet.

WSJ: What does that mean for, say, a home?

MR. VESTBERG: There will be lots of connected devices in homes in the future, such as smart refrigerators, cameras and tablets. We can handle more of them from a 5G mobile network because of its capacity.

Today with 4G, you can have 200 milliseconds on the network in latency; with 5G, that will go down to 10 milliseconds. What can you do with 10 milliseconds? You can have intense online gaming that is totally mobile. You can have [retail-store] transactions on mobile phones on the mobile network. You wouldn't do that on 4G today. You would sit at a fixed location with a fiber straight to a computer.

WSJ: When will consumers understand 5G, given the lag time between building networks and compatible devices coming to market?

MR. VESTBERG: They will understand it when they have a 5G phone in their hands.

We have announced that we will have one 5G product from Motorola coming out early next year. It is a chipset that can be clipped to an existing phone to make it compatible with a 5G network. It is much quicker to build that than a new 5G-compatible phone.

WSJ: One of your rivals said there is no point in investing in 5G technology until there are real-world applications for it.

MR. VESTBERG: This is the same thing we heard before 4G came to market. Everyone was screaming, "What's the use case? Why do we need it?" The phones came and then bam! The innovation came from Silicon Valley.

Use cases for business will include things like a cordless factory, where robots are operated remotely, without cords. We have consumer groups working with application developers. We have a small and medium size business group, an enterprise group talking to enterprise customers, an Internet of Things group. We're building the networks at the same time.

WSJ: Do you feel comfortable that rain, leaves, a FedEx truck aren't going to disrupt 5G service?

MR. VESTBERG: Yes, yes, yes.

WSJ: Is video the main application of 5G for in-home broadband? You recently announced partnerships with Apple TV and Google's YouTube TV for your 5G residential broadband customers.

MR. VESTBERG: What do you need the bandwidth for in your home? Usually it's entertainment, but you can do other things as well. If you have the speeds and Wi-Fi at home, you're probably going to do a hundred other things as well. You can have security cameras, virtual-reality learning, smart-home products like thermostats and lighting. These things can't operate at the same time reliably today, but with 5G they can.

WSJ: How will 5G affect Oath, Verizon's digital media and advertising unit that includes properties such as Yahoo Finance, HuffPost and Tumblr?

MR. VESTBERG: They are working a lot with media and entertainment. They are working on virtual reality/augmented reality. We have Ryot, one of the most advanced digital studios in the world. We are working with them -- what can they do with their assets in the 5G world?

WSJ: Will people pay for it? What's the path to monetizing 5G for the consumer?

MR. VESTBERG: You have to be innovative here. There are going to be more connected devices, so the number of things you can and will connect is going to grow, and presumably there will be some revenue associated with that.

WSJ: Does the unlimited phone plan continue in a 5G world?

MR. VESTBERG: We haven't gotten that far. We aren't sharing our commercial plans from a confidential point of view.

WSJ: As a network provider, how do you benefit from the success of an application like Uber? If a customer uses an unlimited plan to summon their Uber, what's the incremental economic benefit you get?

MR. VESTBERG: Overall, if there are no applications, you don't need a network and vice versa. Applications won't come unless they have a network that can support them, and networks lead to more experimentation and the development of apps. We have created such a fantastic network that people can innovate on -- that's our best asset.

WSJ: So you're confident you will recoup the investment in the network?

MR. VESTBERG: You would invest in the network anyhow. You need to be leading on technology. We are in the business of delivering data and speeds and throughputs for our customers, so if we aren't investing in the latest technology, we are going to be at a disadvantage.

WSJ: Do you see China as ahead of the U.S. in rolling out 5G, and does it matter?

MR. VESTBERG: No, I don't see it. We've already announced that we are rolling out 5G in four cities this year. I haven't heard that it will be rolled out in any cities in China this year.

WSJ: Is there a threat that tension between Washington and Beijing potentially scuttles any piece of your business or progress on 5G?

MR. VESTBERG: No. I don't see that.

WSJ: You've been clear that you have the assets you want. Are you concerned about the heavy investment required to roll out a 5G network and that it might take a while to actually see the benefits?

MR. VESTBERG: We have places where we want to provide network connectivity only. There are some services Verizon can provide -- we have a connected-car product called Hum, for example -- and others where we need a partner. In some areas we will provide connectivity, a device that brings Wi-Fi into the home, but Apple and YouTube will provide the content. I can work with anyone to get maximum usage of what I would say is the best network.

Ms. Krouse is a reporter for The Wall Street Journal in New York. Email sarah.krouse@wsj.com.

 

(END) Dow Jones Newswires

September 13, 2018 02:47 ET (06:47 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.

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