More than 20 Percent of the 2022 CNBC Disruptor 50 Companies Rely on the UserTesting Human Insight Platform to Drive Better Business Outcomes
June 07 2022 - 9:00AM
Business Wire
Canva, Chime, Maven Clinic and other leading
private companies leverage the power of human insight to fuel
innovation and deliver on the customer experience
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced that more than 20 percent of companies on the 10th
annual 2022 CNBC Disruptor 50 list use the UserTesting® Human
Insight Platform to maximize customer experiences. The 2022 CNBC
Disruptors are 50 private companies growing and innovating through
a challenging market and changed world, while inspiring change in
their larger, incumbent competitors.
UserTesting customers on the 2022 CNBC Disruptor 50 list include
Canva, Chime, Discord, Maven Clinic, Next Insurance, and others.
These companies embrace the UserTesting Human Insight Platform for
insights that inspire the innovation and change that fuels their
continued growth. Video-based narratives from customers and broader
target audiences, enable these companies to gain a better
understanding of who their customers are–their motivations,
preferences, and interests–that ultimately helps them to develop
break-through and disruptive business models, products, and
services, and adapt to rapidly changing markets and business
environments.
“It’s part of the DNA of leading-edge companies, like those
listed on the 2022 CNBC Disruptor 50 list, to ensure that great
customer experience is at the heart of their business,” said
Michelle Huff, Chief Marketing Officer at UserTesting. "The
UserTesting Human Insight Platform helps companies better
understand customer behavior so they can build a new level of
empathy that allows them to drive innovation and create experiences
that exceed customer expectations. We congratulate our customers,
and all of the companies that made this year’s list.”
Customer empathy is acknowledged as having a greater impact on
business than ever before. According to a recent Harvard Business
Review report sponsored by UserTesting, 86 percent of business
executives acknowledge the difficulty of understanding customers by
data alone. Savvy business executives know the power that human
insight provides to help recognize what drives customer reactions.
Ultimately, those companies that understand their customers are
going to realize better success than those that fail to do so.
As a video-first experience testing platform, UserTesting
enables organizations to see and hear the experiences of real
people as they engage with products, designs, apps, prototypes, and
brands. The UserTesting Human Insight Platform helps organizations
of all sizes get access to diverse customer perspectives. The
platform generates video-based Customer Experience Narratives that
give companies a vivid, first-person understanding of any
experience, whether physical or virtual, so that they can build for
customer needs today, and tomorrow.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has approximately 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220607005435/en/
UserTesting, Inc. Andy Dear 978-609-1472
adear@usertesting.com
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