Financial and Insurance Organizations Transform Customer Experiences with UserTesting
April 28 2022 - 09:00AM
Business Wire
Experian, Finastra and MetLife leverage human
insight to guide digital transformation journey
UserTesting (NYSE: USER), a leader in video-based human
insight, today announced that a growing number of financial
institutions are turning to the UserTesting® Human Insight Platform
to build digital-first customer experiences. UserTesting now works
with organizations in the financial services industry including ATB
Financial, Coinbase, Experian, Finastra, MetLife, the Phoenix
Group, and Wise.
Digital transformation has created both opportunities and
challenges for retail banks, credit unions, insurance companies,
fintech companies, and more, as they work to meet changing customer
needs. The UserTesting Human Insight Platform enables these types
of organizations to see and hear the experiences of their customers
as they interact with their apps, websites, and brands—allowing
them to get the breakthrough perspectives they need to design,
build, and iterate on their customer experiences at-scale.
“Financial services organizations are capitalizing on the
benefits that human insight brings to the table, especially as they
look to innovate on solutions for digital lending and credit,
mobile banking and payments, use of digital wallets, cryptocurrency
and blockchain, peer-to-peer lending and more, to help them build
their customer experience strategies,” said Michelle Huff, Chief
Marketing Officer of UserTesting. “We look forward to continuing to
partner with our financial services customers as they create,
transform, and rethink their approaches to customer
engagement.”
A recent report by Ernst & Young states that financial
services firms that prioritize the needs of customers, employees,
and community usually outperform those that follow traditional
shareholder-first approaches to creating value.
With UserTesting, financial institutions have access to
first-party data that enables them to build a new level of
intuition and empathy for their customers. Leveraging the power of
opt-in video-based feedback during the digital transformation
journey, financial services firms can remain agile as they adapt,
pivot, and prioritize the development of new products and services,
all while ensuring that the customers’ priorities are put
first.
To learn more about how other financial service companies are
utilizing human insights, please join a virtual Ask Me Anything
event where a panel of financial services experts share their
experiences on May 25th at 10:00 a.m. PT/1:00 p.m. ET. Register for
the event here.
About UserTesting
UserTesting (NYSE: USER) has fundamentally changed the way
organizations get insights from customers with fast, opt-in
feedback and experience capture technology. The UserTesting Human
Insight Platform taps into our global network of real people and
generates video-based recorded experiences, so anyone in an
organization can directly ask questions, hear what users say, see
what they mean, and understand what it’s actually like to be a
customer. Unlike approaches that track user behavior then try to
infer what that behavior means, UserTesting reduces guesswork and
brings customer experience data to life with human insight.
UserTesting has more than 2,300 customers, including more than half
of the world’s top 100 most valuable brands according to Forbes.
UserTesting is headquartered in San Francisco, California. To learn
more, visit www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220428005516/en/
UserTesting, Inc. Chris Halcon 415-699-0553
chalcon@usertesting.com
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