UserTesting Introduces New Test Templates for Companies Looking to Meet the Growing Demand for Sustainable Products, Services, and Experiences
April 21 2022 - 9:00AM
Business Wire
For organizations with a committed focus on
sustainability, UserTesting can now help them quickly uncover
insights that allow them to build the best possible experiences
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced new test templates for the UserTesting® Human
Insight Platform that enable companies focused on or interested in
sustainability to obtain rapid feedback from their target audiences
via customizable, out-of-the-box test plan templates. As consumers
become more focused on sustainable culture and products, companies
are working to meet those demands to stay competitive. For
companies new to sustainability or those founded on environmentally
conscious offerings, UserTesting’s new test templates help provide
a full picture of their customers’ needs and expectations so they
can deliver best-in-class eco-conscious products, brands, or
experiences.
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According to a McKinsey report, sustainable marketed products
have been growing five to six times faster than non-sustainable
products. Additionally, 85 percent of consumers have become
“greener” in their purchases over the past five years according to
research by Simon-Kucher & Partners, a global strategy and
pricing consultancy. Those companies that focus on customer
perspectives and expectations related to sustainability and deliver
on those needs will have a distinct advantage over those that
don’t.
The UserTesting sustainability templates help organizations
quickly discover the key insights that matter so teams can focus on
developing the environmentally-friendly products and services that
customers want and expect. This template bundle includes pre-built
test plans for:
- Understanding how and why consumers purchase and use
sustainable goods and services to inform forward-looking
strategies;
- Learning about evolving customer needs and expectations to
drive current or future products and services;
- Improving clarity and efficacy of messaging and positioning
around sustainability and environmental programs.
The latest templates feature pre-built sample questions that
organizations can use as-is or customize to fit their exact testing
requirements. Organizations can leverage these templates to capture
perspectives from UserTesting’s first-party, opt-in network of
contributors or directly from their own networks.
“Sustainability is a growing force around the globe. The World
Economic Forum forecasts that nature-positive solutions will create
$10 trillion in business opportunity and millions of new jobs,”
said Janelle Estes, Chief Insights Officer of UserTesting.
“Offering environmentally-friendly products and services is no
longer a niche business; it has quickly become the new normal of
doing business. UserTesting can help brands understand the changing
needs of their customers to ensure they are meeting their
demands.”
The new sustainability templates add to the more than 100
pre-built testing templates available on the UserTesting Human
Insight Platform.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,300
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220421005314/en/
UserTesting, Inc. Chris Halcon 415-699-0553
chalcon@usertesting.com
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