UserTesting Announces New Capabilities that Provide Organizations with More Customizable and Powerful Machine Learning-Driven Insights
April 13 2022 - 9:00AM
Business Wire
New Fuel Cycle integration enables
organizations to capture more context from their known community
members
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced new features as part of its quarterly product
release to help companies gather human insights specifically
tailored to how their business operates. Companies can now identify
and customize interesting and relevant findings using their own
common, corporate terminology. UserTesting has also rolled out
usage management for workspaces, making it easier to plan and share
testing capacity across the entire organization. Lastly, for teams
that want to capture feedback from their Fuel Cycle community
members, UserTesting now offers the ability to launch tests to
these audiences directly from the UserTesting® Human Insight
Platform.
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the full release here:
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Customize UserTesting Intent Path labels
to better match the terminology used within organizations.
(Graphic: Business Wire)
New features in this product release:
Customize auto-generated insights UserTesting’s insight
customization allows customers to provide feedback on
auto-generated, intelligent insights by adding their own custom
terminology. These insights are powered by machine learning and
help surface intent, sentiment, keywords, and other key moments in
a video. Customization is persistent and applied to future tests on
similar experiences, helping to establish a common language for
insights across the organization. This makes identifying key
moments of interest faster and easier, and post-test analysis more
efficient.
New integration with Fuel Cycle UserTesting has expanded
the ability for companies to access their own customer communities
with a new Fuel Cycle integration. This integration allows
companies to more efficiently reach and get feedback from their own
customers that are already established via Fuel Cycle communities.
Users can distribute tests from the UserTesting Human Insight
Platform directly to Fuel Cycle community members, creating an easy
and efficient way to capture feedback from these audiences.
Usage management for workspaces With usage management for
workspaces, organizations can manage testing capacity across their
enterprise more easily and efficiently. Customers can now expand
the use of the UserTesting Human Insight Platform into new
departments, groups, and lines of business while effectively
managing testing capacity.
“UserTesting is continuously innovating its overall platform
experience to bring greater efficiencies to how organizations
collect, access, and take action on customer insights,” said Kaj
van de Loo, CTO at UserTesting. “The easier we can make it for
organizations to capture these types of insights, the greater the
customer intuition they can build–and it’s those companies that
understand what is driving their customers’ behaviors that will be
the market leaders.”
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,300
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220413005396/en/
UserTesting, Inc. Chris Halcon 415-699-0553
chalcon@usertesting.com
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