Ware2Go Holiday Survey: 87% of Americans Say the Holidays Will Be Different This Year, With Plans to Buy Most Gifts Online, S...
November 12 2020 - 09:00AM
Business Wire
Leader in On-Demand Fulfillment Reveals Most
Americans Plan to Order Holiday Gifts Online and Mail to Friends
and Family, Making Fast Delivery a Priority for 71% of Survey
Respondents
Ware2Go, the UPS (NYSE:UPS) founded on-demand fulfillment
network and integrated tech platform enabling merchants of any size
to offer one-to-two-day shipping, today announced results of a new
survey about Americans’ holiday shopping plans for 2020. Most
consumers (57%) are planning to shop online earlier this year in
order to ensure their gifts are delivered on time -- 62% have
already begun shopping:
- 19% finished their shopping in October
- 61% plan to shop in November
- 21% plan to shop in December.
Despite the strain of the pandemic, over half (54%) of survey
respondents expect to do more holiday gift shopping this year than
they did last year, and 83% report that they will be doing more of
that shopping online than in previous years. In addition, this
holiday season 63% of Americans plan to shop with new brands they
have never purchased from before, giving brands the opportunity to
acquire new customers.
A significant majority (79%) of those surveyed are concerned
about getting their online gift orders on time this year, and 71%
of Americans say that a two-day shipping option for holiday
shopping is important to them.
Supporting Local Businesses
Most respondents (76%) say they feel more compelled to support
small businesses as a result of the pandemic, with over half (53%)
planning to participate in Small Business Saturday this year. Some
56% will shop in-store, 44% will shop online, and 32% plan to give
gift cards from small businesses as presents. Survey respondents
said that their greatest motivation for shopping small this year
include:
- Benefit to the economy (55%)
- Unique product offerings (44%)
- Personalized experience (41%)
- Greater service levels (33%)
A Different Kind of Holiday Season
The global coronavirus pandemic is sure to affect the way
Americans celebrate the holidays this year. In fact, 87% of survey
respondents believe that the holidays will be different this
year.
- 55% say they will mail gifts to friends and family
- 35% say they will do all of their holiday shopping online
- 32% say they are scaling back on their holiday shopping
- 31% say they won’t be traveling to see loved ones
- Only 14% say nothing will be different about their holidays
this year
“We understand that on-time delivery is an important aspect of
the customer experience, especially during the holidays,” said
Ware2Go CEO Steve Denton. “Shipping volumes have been operating at
peak levels for big box stores and small businesses alike for
months, but flexible solutions like Ware2Go’s on-demand fulfillment
services offer sellers the agility to meet customer expectations
regardless of the sales channel or delivery method.”
The Most Popular Gifting Items
Americans are giving traditional holiday gifts in 2020 as well
as items that reflect our new stay-at-home pandemic reality and
associated extra time for hobbies such as pets and fitness. While
26% of Americans plan to give homemade gifts this year, the most
popular gifting items are:
- Gifts for a pet (63%)
- Toys and games (50%)
- Big box store gift cards (48%)
- Clothing (46%)
- Fitness or gym equipment (44%)
The Ware2Go Solution
Ware2Go provides businesses of all sizes with cost-efficient
access to industry-leading warehousing, fulfillment, technology,
and financial services so they can optimize their logistics,
compete, scale, and grow. Ware2Go services help enable merchants to
maximize the efficiency of their entire supply chain and develop
high-functioning distribution networks to reach eCommerce customers
across the U.S.
About the Survey
Conducted in October 2020, this consumer survey was conducted by
Propeller Insights on behalf of Ware2Go. It polled more than 1,000
U.S. consumers, ranging in age from 18 to older than 75, about
their 2020 holiday plans and shopping interests and
preferences.
About Ware2Go
Ware2Go, a UPS Company, operates a turnkey nationwide
fulfillment network designed to help merchants easily position
products closer to end customers for a fast, inexpensive and
reliable order-to-delivery experience. Ware2Go offers an integrated
solution for storage, pick, pack, and shipping services to
businesses of all sizes through an intuitive cloud-based technology
platform that makes it easy to extend your distribution footprint
and scale up and down as your operational needs change. Ware2Go
simplifies nationwide fulfillment to help you meet your customers’
needs and expectations.
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Gabrielle Jasinski gabrielle@bospar.com 708-732-3913
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