ATLANTA, May 13, 2025
/PRNewswire/ -- Wheels Up Experience Inc. (NYSE: UP), one of the
world's leading private aviation companies, is proud to announce a
multi-series global partnership with United Autosports, one of the
most successful endurance racing teams and official racing partner
of McLaren Automotive. This multi-series collaboration offers
Wheels Up customers the opportunity for exclusive access to some of
the world's most prestigious motorsport events, including the FIA
World Endurance Championship, European Le Mans Series, and the
WeatherTech IMSA SportsCar Championship.
The partnership kicks off at the 2025 24 Hours of Le Mans on
June 14-15, a highly coveted event
that also marks the 30th anniversary of McLaren's legendary 1995
overall victory. From the paddock to the pit wall, Wheels Up
customers will have a rare opportunity to witness endurance racing
at its most iconic venue through immersive behind-the-scenes
experiences, trackside viewing, and opportunities to connect
directly with drivers, engineers, and team leadership.
With motorsport—particularly endurance racing—experiencing a
'platinum era' of popularity and technological advancements, Wheels
Up identified a unique opportunity to embed its customers at the
heart of the action. A shared commitment to unique and immersive
experiences underscores this exclusive partnership. Building on the
access customers already enjoy to premier global events through the
brand's Wheels Down program, this new relationship with United
Autosports further reinforces Wheels Up's commitment to delivering
world-class experiences that go beyond aviation.
To further celebrate Wheels Up's formal entry into the world of
motorsports, United Autosports cars and drivers will proudly
feature the brand's logo and decals on both vehicles and uniforms.
These sleek co-branded elements will debut at Le Mans, serving as a
visual emblem of this strategic alliance. With the dual benefit of
elevated access for customers and impactful brand visibility on a
global stage, this partnership underscores Wheels Up's continued
commitment to aligning with likeminded, world-class brands.
Beyond Le Mans, customers will enjoy opportunities for curated
access at other marquee events, such as Lone Star Le Mans, the
sixth round of the FIA World Endurance Championship at Circuit of
the Americas in Austin, Texas, on
September 7. From the United States to Europe, Asia,
and the Middle East, the United
Autosports racing program spans the globe.
Whether attending races at Sebring, Daytona, Spa, Imola, or
Bahrain, Wheels Up customers will
be embedded in the heart of the action at some of the world's most
iconic tracks.
George Mattson, CEO of Wheels
Up, commented:
"Our 'Wheels Down' portfolio is designed to deliver immersive,
unforgettable experiences that extend far beyond air travel. Just
as private aviation and motorsport are defined by a relentless
pursuit of excellence and constant innovation, this partnership
with United Autosports and McLaren gives our customers rare access
to the world of elite motorsport. It also puts the Wheels Up name
in front of a global audience that values performance, innovation,
and exclusivity—fueling both brand awareness and growth."
Richard Dean, CEO and Team
Principal of United Autosports, added:
"Wheels Up understands the power of creating unforgettable
moments. Their community of discerning customers is a perfect fit
for the unique and visceral world of endurance racing. We're
excited to welcome them into our garage, our team environment, and
our global journey of chasing victories."
About Wheels Up:
Wheels Up is a leading provider of on-demand private aviation in
the U.S. with a diverse fleet and a global network of safety-vetted
charter operators, all committed to safety and service. Customers
access charter and membership programs and commercial travel
benefits through a strategic partnership with Delta Air Lines.
Wheels Up also provides freight, safety, security, and managed
services to a range of clients, including individuals and
government organizations. With the Wheels Up app and website,
members can easily search, book, and fly.
For more information, visit www.wheelsup.com.
About United Autosports:
Founded by Richard Dean and McLaren
Racing CEO Zak Brown, United
Autosports is one of the most prominent endurance racing teams in
the world. With championship-winning entries in prototype and GT
competitions, the team has secured two class victories at the 24
Hours of Le Mans (2020 and 2024) and the ROLEX 24 at Daytona in
2025, establishing itself at the forefront of global endurance
motorsport. The team is officially partnered with McLaren
Automotive in the LMGT3 category of the FIA World Endurance
Championship, and has secured four entries in this year's 24 Hours
of Le Mans across three different categories.
Media Contacts:
Wheels Up
Thomas
Fry
VP, Communications
Thomas.Fry@wheelsup.com
United Autosports
Scarlett Whittell
Marketing Manager
Scarlett@unitedautosports.com
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SOURCE Wheels Up